Giannasi 1967 Creative Direction
branding
art direction
social
events
x3
2024
Giannasi 1967 is the historical kiosk of roast chicken in Milan Porta Romana area
Giannasi was founded by Dorando Giannasi in 1967. Started as a butcher became the hot spot of take away food in Milan especially for they freshly roasted chicken and many others traditional dishes.
the challEnge
Giannasi asked our support to change the perception of the kiosk itself going moving forward to a real lifestyle brand, to do that the main request was to increase the fan base and engagment on social pages getting also a new target of users, but at the same time keeping the historical heritage perception of a real Milanese shop.
Our strategy was to increase the brand reputation creating a real lifestyle brand. Giannasi being an iconic “Milanese” shop, we understood from clients that it represents the way to feel yourself a little more “insider” so we created the concept “Giannasi opens the doors of Milan to you.”
actions
We gave the brand a new creative approach for the Instagram editorial plan, making shoots for the Deliveroo menu, for our customers, and dishes with a “homemade” treatment.
We reinforced the brand’s presence through the creation of limited edition merchandising dedicated to the Milanese areas and the brand.
We created the first Milanese festival by offering some traditional dishes made by the brand paired with the craft beer “Birrando La birra di Dorando” gathering occasion for our customers.
results
We had a pretty good result in a year.
We grew by +40.3% in terms of followers.
2,096,557 people reached (coverage)
5,364,715 total impressions
5,138 link clicks
In addition, the work done brought us many opportunities for collaboration, we made catering for fashion week, collaborated with Family First (A milanese fashion brand) created an event with Ceres “street legends” thanks to the new positioning and collaborated for the merchandising of Fedez and JAx Love Mi concert.
Today Giannasi is no longer a kiosk but has become a real Love Brand.
Costa dei Rosmarini Rebranding
branding
art direction
corporate website
develop
Costa dei Rosmarini is a brand of excellence, chosen by the most prestigious hotels in Italy and by the most renowned gourmet shops in the world.
Costa dei Rosmarini was born in 1995 as a family project, the olive grove was put back in order, starting a limited production of rare quality extra virgin olive oil for haute cuisine and gourmets. The first customer was the Hotel Cipriani in Venice. Since then, other prestigious names and famous chefs have decided to buy the oil.
THE CHALLENGE
At this point, picking up the need, we proposed to the customer to face a complete rebranding.
This, because the high quality of the product was not reflected in the brand image. The logo and the bottle itself did not give the
impression of a premium and luxury product.
Old logo
New logo
CREATIVE DIRECTION
This oil is characterized by an incredible aroma and taste of fresh olives, which pervades the senses like a perfume.
We, therefore, decided to treat our product just like an essence by depicting the elements and components of the territory that make it so with a “beauty” style.
We were inspired by Liguria and its distinctive elements, the pebbles of the stony beaches, the slate of the roofs in the small villages, and the olive essences that produce this oil.
For the logo, we opted for a restyling. We decided to keep in the pictogram the presence of the redesigned olive tree, combined with the stylized element of the sea from the original logo, where a glimpse of the coast was depicted. In this way, we immediately make visible the combination of the olive tree and the water element representative of the Gulf of Tigullio from which the product comes.
WEBSITE
Through the new site, we wanted to create an elegant and minimal experience that represents the brand through the colors chosen and an authentic photographic treatment that represents the Ligurian territory, and let the true essence of this fragrant oil “breathe” with the current treatment.
The site has been developed in WordPress, preferring large spaces for images and texts, thus giving a feeling of general clarity and geometric elegance.
Geologie
E-sport Activation
branding
art direction
corporate website
develop
Geologie it’s US Skincare brand that offers to customers a personalized skincare service on subscription
Geologie was founded by Nick Allen and Dave Skaff, friends and innovators, with a shared vision to create the very best skincare experience for men. That includes not only the very best products but the very best service too.
THE CHALLENGE
Geologie wants to make his entrance into the E-sports and gaming world to be the first skincare brand to do a marketing operation with this kind of media.
Also, one of the client’s challenges was to open up a Twitch channel.
Our goal was to build brand awareness within the Esport racing world, that perfectly fits Geologie’s target. So we need to create all the livery and assets into the game to deliver them to our Ambassador.
THE CHALLENGE
After creating the assets, we began to sponsor a US E-sport driver (Cyrus) that used the Geologie merchandise during his lives and to promote the brand with his followers. We also created a landing page to let the participants subscribe, and some Instagram galleries post to engage our audience
We also organized a complete Cup on Gran Turismo Sport composed of 3 races on different weekends with prizes for the top-3 positions including a prize of 500$ and an annual subscription to Geologie’s service. All the races went live on Geologie’s twitch channel created for the occasion and have been commented by IGTL.
During the live, some giveaways have been provided to the users connected.
RESULTS
We had a pretty good result for the first operation with such a low budget obtaining a new Branded twitch channel with more than 170 people connected, watching, and commenting during the live stream, so we made it to create a twitch channel for the brand with more than 100 subscribers.
There were also some give away of brand products during the live session on twitch in order to engaging the users to start a skincare routine after the trial set gifted. So probably we set down the first skin care brand gaming activation worldwide. We really say thanks to all the Geologie team to gave us a chance to collaborate on this project.
Naked Optics Ecommerce
Art Direction
UX/UI
Development
Custom Shopify
x1
2024
x2
2024
Naked optics is an Austrian company that produces extreme sports Goggles and Glasses
They produce glasses and goggles covering major extreme sports such as Ski, snowboarding, downhill, biking, and outdoor. The brand does not have physical stores and sells mainly from e-commerce and Amazon.
the challenge
Naked Optics was seeking a complete redesign of their Shopify store, nakedoptics.net, maintaining the original identity but visually improving the site and increasing their conversion rate, with a special focus on enhancing the experience design for bundles.
They wanted to create a modern, user-friendly e-commerce website that was optimized for conversions and provided a seamless shopping experience for their customers. The main goal was to pass from a standard Shopify theme to a complete custom one based on Shopify premium installation.
Before
After
approach
We started researching competitors to identify a style for an underdog brand that wanted to become a premium one. The research included UX assessment on every page and overall UI and creative direction.
Once identified some issues we started with a UX process that redefined taxonomy, user journey, and functionalities.
We also developed the UI design creating a Figma design system, overall look n feel and some creative direction for products picture.
After the design, we decided with the client to develop a Shopify custom theme to fulfill our experience requirement.
Result
The result of the redesign was a visually stunning and highly functional e-commerce website that provided a seamless shopping experience for customers.
The new website saw a significant increase in conversion rates, which passed from 2.0% to over 3% and we’ve got a great increase in bundle purchases.
