BonoBono e-commerce

Branding
UX / UI
Custom Shopify

area tags

Bonobono is more than a marketplace, it’s a destination for those who seek high-quality vegan food without compromise.

Inspired by Italian culinary traditions, Bonobono curates a selection of artisanal vegan products designed to elevate everyday meals into something extraordinary. By blending authenticity with innovation, the aim is to brings together taste, quality, and conscious living, making premium vegan food accessible across the UK.

THE CHALLENGE

The challenge was to craft a brand and digital experience that captured both vegan food lovers and vegan curious. 

We started by shaping a strong visual identity, developing a logo, a fresh color palette, a distinctive typography system, to create a brand that felt both sophisticated and inviting.

The selected proposal balances premium culinary heritage with a modern and vibrant personality. Especially within digital tools the overall look and feel resonates with Bonobono’s vision, that of providing the highest quality artisanal plant-based produce available through an engaging user experience. 

approach

To bring this vision to life, we designed and built a custom Shopify e-commerce platform tailored to brand’s audience. We conducted extensive benchmark research to gain insights into existing vegan marketplaces targeting the UK market. At the same time, we analyzed multiple Shopify themes to identify the best fit for BonoBono’s needs.

Beyond theme selection, we carefully assessed and integrated plugins that enhanced functionality while developing custom solutions where needed. This ensured a frictionless shopping journey, from intuitive navigation to seamless checkout.

Result

The result is a Shopify e-commerce platform that goes beyond transactions, creating a digital space where customers can fully immerse themselves in Bonobono’s world, to explore and discover a new dining philosophy. 

We carefully balanced functionality and storytelling, ensuring that customers don’t just browse but experience brand’s commitment to high-quality vegan food.