Ephoto website
Rebranding
UX / UI
Custom dev
Ephoto specializes in creating high-quality visual content that drives engagement across e-commerce, B2B, and advertising channels.
With 13 years of expertise in photography, video, and 3D CGI, Ephoto offers hands-on production support, and crafts captivating visual identities that empower businesses to stand out.
THE CHALLENGE
Ephoto sought a complete transformation of its brand identity and digital presence to better align with its evolving vision and market positioning. The challenge was to reimagine the brand while keeping its recognizable logo at the forefront.
We introduced a refreshed identity with new colors, typography, and a detailed brand manual, complemented by an
enhanced company profile that truly reflected Ephoto’s expertise and innovative soul.
Alongside this, the website was fully redesigned, combining a refined UX and UI to deliver a seamless and visually engaging user experience. The result balanced familiarity for existing clients with a bold, modern look to attract new opportunities.
Creative direction
Our creative vision for Ephoto was inspired by the concept of iridescence, where the dynamic interplay of light and color symbolizes the brand’s innovative and fluid approach to digital content creation. This concept informed every aspect of the project, highlighting creativity, energy, and forward-thinking design while effectively communicating Ephoto’s unique blend of artistry and technological expertise.
Old homepage
New homepage
result
Through multiple review phases, we designed and prototyped the entire website and design system, to finally develop full custom both front-end and WordPress backend. The result is a dynamic, user-friendly website that showcases Ephoto’s expertise and reinforces their leadership in digital content production.
Valentino
Party Collection 2023
Art direction
3D model
Develop
2024
Renowned for its flawless craftsmanship and iconic style, Valentino embodies timeless elegance and luxury.
As happens every year, also in 2023 by the end of November, Valentino unveiled The Party Collection, enchanting fashion enthusiasts across the globe.
THE CHALLENGE
Valentino’s Digital Team asked us to develop a digital catalog for their 2023 Party Collection, showcasing handpicked items photographed at the prestigious Place Vendome Palace in Paris. The aim of this initiative was to captivate clients’ interest and guide them towards a personalized shopping experience with boutique advisors.
Thanks to our ongoing collaboration, we presented an immersive concept: a virtual exploration of the Place Vendome palace. Users could step inside the 3D Palace through its windows to access the party and discover the entire collection room by room.
APPROACH & RESULT
As we were responsible for both design and development phase, we collaborated with a 3D artist to craft the Place Vendome model and engaged a 3D front-end developer. Leveraging WebGL and Three.js technology, we handled 3D graphics, lighting, cameras, and interactions. Meanwhile, we focused on UX/UI design, emphasizing interactions and integrating key conversion points to ensure a memorable and seamless experience.
The Palace is immersed in an evening atmosphere, where users’ attention is captured by its illuminated windows.
It’s just by touching them, that users can unlock the Party Collection, and explore diverse galleries of videos, photos, and copylines. Users can bookmark their favorite pieces, download or share them, and access to the online shopping experience by selecting their preferred Valentino boutique.
Forte Architetti
branding
art direction
corporate website
develop
x3
2024
2024
Forte Architetti is an internationally-acclaimed architectural firm, comprising architects, landscape designers, engineers, and interior designers.
The firm handles a wide range of projects, from urban planning to landscaping, residential to commercial buildings, and interior to furniture design. They employ strategic design thinking for both small and large-scale projects, offering feasibility studies, full architectural and planning services, site management, supervision, and various problem-solving techniques.
THE CHALLENGE
The client expressed a desire to conduct a comprehensive review of their website with the aim of enhancing communication regarding their projects and their presence in various countries. Specifically, the client tasked us with targeting South African and Nigerian high net worth individuals, given that these two countries are the most significant in terms of the client’s revenue and opportunities.
We developed a benchmark by studying U.S. luxury real estate communication methods as a model for our target countries. We incorporated Italian design aesthetics to engage our audience and compete with international design studios. Our research revealed a key insight: architectural firms often communicate internally, neglecting their intended audience, which hinders effective client engagement and issue resolution.
DESIGN direction
Based on the insights gained by our research, we adopted a customer-centric strategy, aiming to vividly narrate the stories behind the studio’s projects and how they meet clients’ needs and aspirations. We introduced a fresh creative concept called “Behind the House,” a creative concept spotlighting clients and all aspects of the projects – an approach that’s in stark contrast to the conventional communication style of architectural studios.
Our goal was to connect users with our projects. To achieve this, we adopted an editorial approach that bridges the gap between an interior magazine and an architectural studio, offering users an immersive narrative experience of Forte Architetti’s work.
website
We designed a website that offers a dynamic, engaging user experience, using subtle animations to introduce primary photo-text content. This approach was chosen to create an editorial experience that aligns with the storytelling aspect of the studio’s projects.
Our art direction used cool, dark colors against bright optical white, and a large serif font for headlines, mirroring the aesthetic of a luxury architecture magazine. The website showcases the studio’s projects, team, and operational methods, presenting them as a collection of narratives that challenge the traditional approach of a typical showcase website.
Brandoh!
Software
UX / UI
Service Design
Brandoh! is a digital storytelling platform created and developed by Reload S.r.l.
Brandoh! is designed for brands to deliver content innovatively. It serves as a creative playground for both companies and creatives to convey meaningful messages and reach their target audience.
THE CHALLENGE
Reload initially launched Brandoh! to create tailor-made narrative experiences for multiple brands like Timberland, Valentino, Barilla and many more through a meticulous consulting process. Starting from the specific communication goal, they select “elements” to compose ad hoc storyboards.
The goal was to evolve Brandoh! into an online no-code platform accessible to content creators, transforming it into a stage for everyone in the ever-evolving narrative of the digital age.
APPROACH
We were already responsible for the frontend platform design, which had continually evolved over the years, due to the integration of third-party services such as 3D object and space visualizers.
To tackle this new challenge, we conducted market research to identify new product opportunities that could arise from this new product evolution.
We then shifted our focus to the user experience, holding co-design workshops to create proto personas and user journeys.
Having defined the taxonomy and main functionalities of the software, we then designed the complete UX for the CMS.
RESULT
We launched the Brandoh! beta with three plans (free, starter, and custom licenses) to quickly gather feedback from existing clients as well as first-time users.
The story-builder software facilitates team collaboration with user profiling, interactive story configuration, and publishing options. The platform is code-free, offers Single-Sign-On authentication, and tracks performance.
Naked Optics Ecommerce
Art Direction
UX/UI
Development
Custom Shopify
x1
2024
x2
2024
Naked optics is an Austrian company that produces extreme sports Goggles and Glasses
They produce glasses and goggles covering major extreme sports such as Ski, snowboarding, downhill, biking, and outdoor. The brand does not have physical stores and sells mainly from e-commerce and Amazon.
the challenge
Naked Optics was seeking a complete redesign of their Shopify store, nakedoptics.net, maintaining the original identity but visually improving the site and increasing their conversion rate, with a special focus on enhancing the experience design for bundles.
They wanted to create a modern, user-friendly e-commerce website that was optimized for conversions and provided a seamless shopping experience for their customers. The main goal was to pass from a standard Shopify theme to a complete custom one based on Shopify premium installation.
Before
After
approach
We started researching competitors to identify a style for an underdog brand that wanted to become a premium one. The research included UX assessment on every page and overall UI and creative direction.
Once identified some issues we started with a UX process that redefined taxonomy, user journey, and functionalities.
We also developed the UI design creating a Figma design system, overall look n feel and some creative direction for products picture.
After the design, we decided with the client to develop a Shopify custom theme to fulfill our experience requirement.
Result
The result of the redesign was a visually stunning and highly functional e-commerce website that provided a seamless shopping experience for customers.
The new website saw a significant increase in conversion rates, which passed from 2.0% to over 3% and we’ve got a great increase in bundle purchases.
