branding
art direction
corporate website
develop
They are a digital boutique that support businesses through the process of digital transformation.
They operate to speed up the transformation of complex business processes with scalable and innovative digital services and products, giving users the best support to optimize their activities.
They contacted us to refresh and restyle their branding that was felt by the whole team as something static and not representative of the state-of-the-art tech developing and integration skills they have.
We imagined a new way to define the loading icon with a modern approach. We started adding movement to the GRTSK Peta Grotesque, creating a completely new typography that starts from a single point and defines each letter with a smooth and round movement.
To give even more strength to the concept and a modern and digital treatment to the letters, we used a shade of vibrant pink degrading to electrical blue that illuminates the tip of the letter and resembles the typical loading spinners effect.
to imagined a way to communicate concepts through conceptual lines and shapes made by our pink/blue gradient in order to give movement and an abstract sensation to communicate visually.
