Art Direction
UX/UI
Development
Custom Shopify
the challenge
Naked Optics was seeking a complete redesign of their Shopify store, nakedoptics.net, maintaining the original identity but visually improving the site and increasing their conversion rate, with a special focus on enhancing the experience design for bundles.
They wanted to create a modern, user-friendly e-commerce website that was optimized for conversions and provided a seamless shopping experience for their customers. The main goal was to pass from a standard Shopify theme to a complete custom one based on Shopify premium installation.
approach
We started researching competitors to identify a style for an underdog brand that wanted to become a premium one. The research included UX assessment on every page and overall UI and creative direction.
Once identified some issues we started with a UX process that redefined taxonomy, user journey, and functionalities.
We also developed the UI design creating a Figma design system, overall look n feel and some creative direction for products picture.
After the design, we decided with the client to develop a Shopify custom theme to fulfill our experience requirement.
Result
The result of the redesign was a visually stunning and highly functional e-commerce website that provided a seamless shopping experience for customers.
The new website saw a significant increase in conversion rates, which passed from 2.0% to over 3% and we’ve got a great increase in bundle purchases.
