Thanks to its extensive network of over 45.000 points of sale throughout Italy that are fully integrated with the digital ecosystem, Mooney plays an important social role in providing consumers with a simple, quick and easy access to a wide range of payment solutions, namely bills, prepaid cards, telephone recharge cards as well as facilities such as cash withdrawals, wire transfers and payment orders, formerly possible only through banks.
Mooney decided to renovate its mobile app identity by choosing a fresher mood able to represent the clarity smartness and simplicity of the functionalities offered through their digital channels.
Collaborating with Mooney Design Studio, we redesigned the app interface, where customer has access to all personal and payment services, using up to 6 payment methods, including the Mooney prepaid card. The challenge was to create a virtual environment that was fresh and institutional at the same time, able to fit both existing flows and the latest services introduced.
Starting from the concept of the new brand identity and the app user experience, we created the UI design system of the new Mooney app.
Our first task was to choose the newest features and assets introduced into the UX, giving them the right relevance in the UI and making them appealing for the customers. Afterwards, we developed the other components applying the same logic of attractiveness and functionality and considering each element not as a separate unit but as a whole within the page.
Through the new app, we shaped a human and smart experience that make customers feel like if someone is taking care of them step by step.
We placed modern animated illustrations in key points of the digital flows, such as the end of a transaction or tutorials to involve users during their daily usage. Our creative direction definitely contributed in achieving Mooney’s business goals in 2021.