Forte Architetti

art direction
corporate website

Forte Architetti is an internationally-acclaimed architectural firm, comprising architects, landscape designers, engineers, and interior designers.

The firm handles a wide range of projects, from urban planning to landscaping, residential to commercial buildings, and interior to furniture design. They employ strategic design thinking for both small and large-scale projects, offering feasibility studies, full architectural and planning services, site management, supervision, and various problem-solving techniques.

The client commissioned us to conduct a comprehensive website review in order to better communicate their projects and international presence. Specifically, the client asked us to focus on targeting high net worth individuals in South Africa and Nigeria, two key markets for the client.
Our goal was to transform the perception of Reload S.r.l. into a 2020 technology company. The challenge was to create something fresh and corporate at the same time and to have a pretty reliable identity to communicate but maintaining the original loading icon concept.

DESIGN direction

Based on the insights gained by our research, we adopted a customer-centric strategy, aiming to vividly narrate the stories behind the studio’s projects and how they meet clients’ needs and aspirations. We introduced a fresh creative concept called “Behind the House,” a creative concept spotlighting clients and all aspects of the projects – an approach that’s in stark contrast to the conventional communication style of architectural studios.

Our goal was to connect users with our projects. To achieve this, we adopted an editorial approach that bridges the gap between an interior magazine and an architectural studio, offering users an immersive narrative experience of Forte Architetti’s work.


We designed a website that offers a dynamic, engaging user experience, using subtle animations to introduce primary photo-text content. This approach was chosen to create an editorial experience that aligns with the storytelling aspect of the studio’s projects.

Our art direction used cool, dark colors against bright optical white, and a large serif font for headlines, mirroring the aesthetic of a luxury architecture magazine. The website showcases the studio’s projects, team, and operational methods, presenting them as a collection of narratives that challenge the traditional approach of a typical showcase website.