Valentino Product Launch
UI Design
3D Model
Development
Marketing
“Avant les Débuts” was more than just a campaign; it was Valentino’s strategic curtain-raiser for the new creative director’s debut collection, Pavillon des Folies.
To amplify its global impact, a curated selection of hero products, including the 9TO5 bag, the BAY BY BAY line, and Strong Chunky Geometric Sunglasses, have been strategically chosen for dedicated worldwide marketing activations.
THE CHALLENGE
Our challenge was to create the essential digital touchpoint for this global product launch: a series of 3D landing pages, where the selected products held central prominence. The core task was to design and develop highly modular components that could not only enrich the storytelling and elevate the perceived value of each product, but also clearly communicate their specific characteristics.
A key complexity was the requirement for personalization: each landing page needed to host a different 3D model, and various interactive elements had to be adaptable. For instance, sometimes product galleries were absent, other times virtual try-on or AR features were required, and conversion points varied from directing users to Valentino’s virtual boutiques to E-commerce landing pages.
APPROACH
Our process began with intensive brainstorming to uncover creative solutions, ultimately leading us to opt for a scroll-telling 3D experience, developed with Three.js. To ensure economic sustainability we intentionally avoid a traditional CMS and focused on crafting a robust system of modular components, that could be flexibly combined or omitted for each specific product landing page, allowing for tailored experiences.
For each product, collaborating with Valentino Digital Teams, we’ve collected supportive content and 3D models to then crafted the UI Design and prototyped its unique movement and interaction along the page.
RESULT
We achieved extensive customizability across all elements: texts, media, textures, links, and buttons could be dynamically altered to meet diverse campaign needs.
This strategic approach proved highly successful in fostering agility, enabling landing pages to be easily duplicated and modified for varied applications such as one-to-one presentations, driving boutique traffic, integration into Valentino’s consumer app for e-commerce, or adapting content (like hiding specific textures) for regional requirements.
