Trending Peace Index
UX/UI
Art Direction
Web Development
Trending Peace Index is a company that helps businesses foster Positive Peace, which in turn accelerates their growth and impact.
They provides innovative strategies for the private sector to develop meaningful and sustainable initiatives, enabling faster growth and amplifying their global impact. Their focus on impactful programs helps companies achieve robust growth and contribute to a more peaceful world through their business practices.
THE CHALLENGE
Trending Peace Index came to us with a clear objective: they needed a partner who could translate the core concept of their idea into a fully functional and compelling website. Their vision for Trending Peace Index was robust, but the challenge lay in transforming this innovative idea into an engaging digital experience.
Our primary challenge was to build the entire storytelling framework for the website completely from scratch. This wasn’t merely about writing copy, it involved a deep dive into the complex world of peace metrics and initiatives. We had to meticulously gather information and data on peace from a diverse array of sources, primarily relying on academic papers, research documents, and official reports.
APPROACH
This intensive research process was crucial. It allowed us to identify the most impactful angles, articulate the nuances of “Positive Peace,” and effectively communicate how Trending Peace empowers businesses.
Ultimately, the goal was to translate intricate data and concepts into a clear, engaging, and persuasive narrative that resonated with our audience and effectively conveyed the value proposition of Trending Peace.
CREATIVE DIRECTION
The creative direction was fundamental in shaping the visual identity and user experience of the website. Our objective was to translate complex peace data and metrics into an intuitive and visually appealing interface.
