Solé
Branding
UX/UI Design
Web Development
Inspired by the relaxed rhythm of Mediterranean living, Solè reimagines the concept of daytime dining in Positano.
No rush, no rules, just good food and radiant energy from morning to evening. Born from the legacy of Arienzo Beach Club and Veuve Clicquot, Solè is more than a bistrot: it’s a lifestyle ritual made of freedom, flavor, and effortless elegance. A digital identity was needed to reflect all of that, with clarity, depth, and emotion.
THE CHALLENGE
Solè needed to craft its brand from scratch. From logo and storytelling to a complete website that could express its unique experience.
The goal was to turn the Solè vision into a compelling digital presence. We developed a custom web experience that translated the atmosphere of Positano into an intuitive interface. We shaped a voice, a visual identity, and content architecture that made the brand’s values tangible. A system built to inspire bookings and brunch rituals.
APPROACH
We started from the essence of Solè: freedom, light, and spontaneity. We built a narrative framework rooted in place, feeling, and simplicity.
Our process included deep research into the local vibe and target audience, shaping both visuals and copy around the idea of timeless Mediterranean joy. The website was structured to highlight the all-day brunch concept and its vibrant location, in the center of the city. The tone is warm, casual, and international, like the guests themselves.
CREATIVE DIRECTION
We designed Solè to feel like Positano looks at golden hour soft, glowing, and full of possibility.
The color palette is drawn from local textures: terracotta, linen, lemon, and sun-bleached stone.
Typography is clean yet characterful, echoing signage from vintage coastlines. Layouts are airy and cinematic, balancing editorial storytelling with their clear mood.
From logo to layout, every element was built to elevate Solè into a modern icon of coastal dining. With a digital flavour, but deeply rooted in place of Positano beach.
