S-iR
UX/UI
Art Direction
Development
S–iR is a cutting-edge agency specializing in Augmented Reality experiences designed to amplify a product’s impact by transforming the environment around it.
By deconstructing physical objects and rebuilding them as limitless digital possibilities, S–iR bridges the gap between the tangible world and high-end brand storytelling, creating immersive engagement for global leaders in luxury and retail.
THE CHALLENGE
S–iR needed to translate a highly complex and technical technological offering into a clear, scalable, and premium digital presence.
The goal was to move from a fragmented vision of AR possibilities to a structured platform capable of showcasing a vast range of services, from 3D billboards to digital twins, while positioning the brand as an “up-to-date” leader in the Augmented Retail market.
Before
After
APPROACH
We initiated the project with strategic workshops (Value Proposition & Target Audience Canvas) to define a clear market identity. This led to the creative concept of the “Monolith”: a multi-faceted digital portal that organizes S–iR’s complex AR services into an intuitive and high-profile user journey, transforming technical specifications into an immersive and coherent narrative.
On the technological front, we developed immersive 3D environments by integrating Three.js and WebGL, applying advanced optimization techniques to ensure smooth and high-performance rendering. The entire ecosystem is supported by a headless architecture on Netlify, ensuring agile, secure, and scalable content management.
RESULTS
In just two weeks, S–iR has transformed from a conceptual idea to an MVP ready for development. The project has delivered a digital ecosystem that effectively categorizes the agency’s experience.
Proven scalability: Clear distinction between high-impact cases (e.g., Expo ’24) and scalable retail products (i-fabric, Appeal).
Market leadership: A sophisticated visual identity and UX that reflect the innovation of their AR solutions.
Key milestones: Integration of various formats (AR Geolocation, 3D Out-of-Home, Virtual Rooms) into a cohesive and “future-proof” design.
