Geologie
E-sport Activation
Branding
Marketing
Digital events
Community
Geologie it’s US Skincare brand that offers to customers a personalized skincare service on subscription
Geologie was founded by Nick Allen and Dave Skaff, friends and innovators, with a shared vision to create the very best skincare experience for men. That includes not only the very best products but the very best service too.
THE CHALLENGE
Geologie wants to make his entrance into the E-sports and gaming world to be the first skincare brand to do a marketing operation with this kind of media.
Also, one of the client’s challenges was to open up a Twitch channel.
Our goal was to build brand awareness within the Esport racing world, that perfectly fits Geologie’s target. So we need to create all the livery and assets into the game to deliver them to our Ambassador.
THE CHALLENGE
After creating the assets, we began to sponsor a US E-sport driver (Cyrus) that used the Geologie merchandise during his lives and to promote the brand with his followers. We also created a landing page to let the participants subscribe, and some Instagram galleries post to engage our audience
We also organized a complete Cup on Gran Turismo Sport composed of 3 races on different weekends with prizes for the top-3 positions including a prize of 500$ and an annual subscription to Geologie’s service. All the races went live on Geologie’s twitch channel created for the occasion and have been commented by IGTL.
During the live, some giveaways have been provided to the users connected.
RESULTS
We had a pretty good result for the first operation with such a low budget obtaining a new Branded twitch channel with more than 170 people connected, watching, and commenting during the live stream, so we made it to create a twitch channel for the brand with more than 100 subscribers.
There were also some give away of brand products during the live session on twitch in order to engaging the users to start a skincare routine after the trial set gifted. So probably we set down the first skin care brand gaming activation worldwide. We really say thanks to all the Geologie team to gave us a chance to collaborate on this project.
Naked Optics Ecommerce
Art Direction
UX/UI
Development
Custom Shopify
x1
2024
x2
2024
Naked optics is an Austrian company that produces extreme sports Goggles and Glasses
They produce glasses and goggles covering major extreme sports such as Ski, snowboarding, downhill, biking, and outdoor. The brand does not have physical stores and sells mainly from e-commerce and Amazon.
the challenge
Naked Optics was seeking a complete redesign of their Shopify store, nakedoptics.net, maintaining the original identity but visually improving the site and increasing their conversion rate, with a special focus on enhancing the experience design for bundles.
They wanted to create a modern, user-friendly e-commerce website that was optimized for conversions and provided a seamless shopping experience for their customers. The main goal was to pass from a standard Shopify theme to a complete custom one based on Shopify premium installation.
Before
After
approach
We started researching competitors to identify a style for an underdog brand that wanted to become a premium one. The research included UX assessment on every page and overall UI and creative direction.
Once identified some issues we started with a UX process that redefined taxonomy, user journey, and functionalities.
We also developed the UI design creating a Figma design system, overall look n feel and some creative direction for products picture.
After the design, we decided with the client to develop a Shopify custom theme to fulfill our experience requirement.
Result
The result of the redesign was a visually stunning and highly functional e-commerce website that provided a seamless shopping experience for customers.
The new website saw a significant increase in conversion rates, which passed from 2.0% to over 3% and we’ve got a great increase in bundle purchases.
