Anatomy of Dreams
UI Design
3D Development
Valentino’s “Anatomy of Dreams” is a collection of Haute Couture fragrances, conceived as a sensory journey and inspired by the hedonistic essence of Rome.
Launched in 2024, the collection is made of the seven unique scents, crafted by expert perfumers, evoking memories of Italian heritage and contemporary style. All fragrances are housed in iconic glass bottles and secured within the Valentino Garavani Perfume Case.
THE CHALLENGE
Our challenge was to bridge a crucial gap in the luxury retail experience. While fragrances have been worldwide distributed across Valentino Boutiques, only few accompany cases have been crafted. As a consequence Client Advisors struggled to showcase the complete haute couture collection potential to customer, impacting sales expectations.
That’s why we conceived an immersive digital solution that would not only overcome this physical limitation but also empower in-store assistants to effectively communicate the collection’s true value, allowing customers to fully visualize and engage with these luxurious perfumes and cases and their rich concept behind.
APPROACH & RESULT
We designed and developed a multilingual web application using Three.js, delivering a high-performance experience while enhancing delicate details of the products showcased. UI elements animations and camera’s movements, as well as the integrated soundscape, reflects the softness central to Anatomy of Dreams. Integrated within the boutique selling ceremony, it guides users through an engaging narrative.
After a primarly guided exploration of the perfume case’s external features and materials, clients can virtually open the case to reveal its interior, before diving into the unique stories and essences of each individual fragrance. This digital solution proved versatile, not only allowing clients already interested in the collection to visualize the full range of products and their conceptual depth, but also serving as an effective tool to introduce Valentino’s beauty universe during one-to-one remote activities.
