Valentino
Valentine's Day 2024

Digital gift
3D model
Develop

Valentine’s Day, celebrated on February 14th, is a global festivity dedicated to love and romance.

During this special day, when couples and loved ones take this opportunity to celebrate their bonds, making it a day filled with joy, warmth, and the spirit of love, Valentino wants to celebrate client's affection by sending them a digital gift.

THE CHALLENGE

Client’s request was to design and develop a digital experience dedicated to top clients to make them explore a selection of products.

We started exploring few concepts and pitched them to Valentino Digital and Brand Teams. 

The select concept celebrates the art of courtship. Valentino gifted customers with a box of chocolates accompanied by a love note. The chocolates were crafted in 3D, with each piece representing a specific product that the brand aims to promote.

APPROACH & RESULT

We took care of the User Interface and then of the Dev phase, managing two different domains to create a tailored experience for users belonging to a Chinese boutique and for those in the rest of the world, each showcasing diverse products.

The love letter welcomes the user, who selects their gender and then views the 3D gift. By tapping on a chocolate shaped to resemble Valentino’s iconic Stud, clients can savor a different mood of love and discover the corresponding product.

This web app successfully supported the sales department in stimulating top clients worldwide to make purchases.