Uniting
Corporate website

Develop
Corporate website

Uniting stands as a corporate Collaborative Ecosystem, that holds together 5 Units specialized in Marketing and Communication

Established in 2019, Uniting offers a dynamic multi-collaboration model that supports brands facing complex challenges with creativity and innovation. Tailored to the unique needs of each client, units collaborate closely, fostering a synergy that not only ensures efficiency but also unparalleled expertise.

THE CHALLENGE

With a new, captivating brand identity aligned with the group’s positioning and strategy, it became essential to develop a website that effectively showcases Uniting’s offerings and its realtionship with the five specialized units: All, Kiwi, Flu, aBit, and Freshhh.

We have been engaged in the redesign project for the new website, working closely with Uniting’s marketing team, who handled content production. Our task was to advance the initial concept by designing components and modules that meet the requirements of each page and by building an interactive prototype to effectively gather feedback.

Approach & results

Together with Uniting’s team, we defined all customization logics and began the development phase.

Based on the client’s needs, we created a full custom WordPress template, providing extensive possibilities for modification and continuous updates, while maintaining a modern Ul and engaging animations.

We have been responsible also for the implementation and customization of several plugins, such as Hirehive to showcase open roles and manage job applications.

The result is a corporate website that seamlessly integrates formal and informal elements, embodying the vision and mission of the entire group and highlighting the strong connection with its five specialized units.