Ineenos
UX/UI
Shopify
Ecommerce
Art Direction
Development
iNEENOS. is a cosmetic brand built on a radical idea: skincare that gives a second life to nature. By upcycling fruits and vegetables
More than cosmetics, iNEENOS. is a holistic vision of beauty: simple routines, complete rituals, and an essential link between inner well-being and environmental responsibility.
THE CHALLENGE
iNEENOS needed to differentiate itself in the crowded cosmetics market while communicating an innovative positioning: effective skincare that values sustainability, circular economy, and conscious beauty.
The brand also had to boost conversions and overcome the “scam effect” of an unreliable digital presence. The old site lacked reviews, product storytelling, and a sales strategy. The real challenge was to build credibility and a scalable content system to support launch and growth.
Before
After
Before
After
APPROACH
We initiated the project with a thorough UX/UI audit to identify structural gaps and content deficiencies. Our first step was to enrich product information, developing complete and engaging descriptions and integrating review systems.
We then focused on clarity, defining a strategic content design to highlight the core Unique Selling Proposition: making the product refills and the use of upcycled materials immediately visible. Concurrently, we executed a complete overhaul of the site architecture to ensure an intuitive user journey. This combined strategy delivered structural clarity and a compelling brand narrative, simplifying the user experience from discovery to purchase.
RESULTS
The comprehensive strategy combining UX clarity, refined UI, and a focused content narrative yielded immediate and substantial commercial results. The new e-commerce proved to be significantly more effective at converting visitors into engaged users.
Increased Intent: The improved UX/UI and content clarity made products more appealing, boosting the Add to Cart Rate by 39.80%.
Sales Explosion: This effectiveness translated directly into sales, with the overall Conversion Rate soaring by +733% (from 0.03% to 0.25%). This dramatic shift resulted in a +179% in total Transactions.
October 2024 (Pre-Redesign) vs. October 2025 (Post-Redesign)
Trending Peace Index
UX/UI
Art Direction
Web Development
Trending Peace Index is a company that helps businesses foster Positive Peace, which in turn accelerates their growth and impact.
They provides innovative strategies for the private sector to develop meaningful and sustainable initiatives, enabling faster growth and amplifying their global impact. Their focus on impactful programs helps companies achieve robust growth and contribute to a more peaceful world through their business practices.
THE CHALLENGE
Trending Peace Index came to us with a clear objective: they needed a partner who could translate the core concept of their idea into a fully functional and compelling website. Their vision for Trending Peace Index was robust, but the challenge lay in transforming this innovative idea into an engaging digital experience.
Our primary challenge was to build the entire storytelling framework for the website completely from scratch. This wasn’t merely about writing copy, it involved a deep dive into the complex world of peace metrics and initiatives. We had to meticulously gather information and data on peace from a diverse array of sources, primarily relying on academic papers, research documents, and official reports.
APPROACH
This intensive research process was crucial. It allowed us to identify the most impactful angles, articulate the nuances of “Positive Peace,” and effectively communicate how Trending Peace empowers businesses.
Ultimately, the goal was to translate intricate data and concepts into a clear, engaging, and persuasive narrative that resonated with our audience and effectively conveyed the value proposition of Trending Peace.
CREATIVE DIRECTION
The creative direction was fundamental in shaping the visual identity and user experience of the website. Our objective was to translate complex peace data and metrics into an intuitive and visually appealing interface.
Allimb
Redesign
UX/UI Design
Art Direction
Allimb transforms physiotherapy with AI-powered, science-backed solutions for personalized recovery and prevention. Letting their patients get moving again with progress they can track every day.
Allimb is redefining digital healthcare by making physiotherapy accessible to everyone. Guided by expert physiotherapists and powered by AI, the app delivers personalized exercise plans tailored to individual needs. With a focus on scientifically proven methods and real-time tracking, Allimb ensures effective recovery and injury prevention. Committed to closing gaps in healthcare, especially in women’s health, empower individuals and professionals alike to take control of rehabilitation.
THE CHALLENGE
Allimb needed a complete product transformation—from a redesigned app interface to a reimagined digital presence that better communicated its mission and value.
Our goal was to elevate Allimb’s user experience by revamping its app, ensuring seamless navigation and engagement. We also designed a comprehensive landing page to articulate the app’s benefits, making its features clear and compelling. Finally, we optimized Allimb’s digital platform for healthcare professionals, improving usability and accessibility for doctors managing rehabilitation courses
APPROACH
We took a strategic approach, analyzing user needs to refine the experience, restructure content, and create a cohesive digital ecosystem.
The process began with a deep dive into user pain points, informing the redesign of Allimb’s app to offer an intuitive and efficient physiotherapy experience. We then restructured the website, ensuring clear messaging that speaks to both individuals and medical professionals. Every step was guided by strategic content development to enhance clarity, engagement, and accessibility.
CREATIVE DIRECTION
To align with Allimb’s mission, we crafted a visual identity that merges calm technology with medical precision. The new color palette instills trust while promoting ease of use for patients.
A refined UI ensures a seamless experience, reducing cognitive load and making rehabilitation more approachable. By integrating supportive design elements and thoughtful interaction patterns, we created a digital environment that fosters confidence in recovery and long-term well-being.
BonoBono
e-commerce
Branding
UI Design
Custom Shopify
Bonobono is more than a marketplace, it’s a destination for those who seek high-quality vegan food without compromise.
Inspired by Italian culinary traditions, Bonobono curates a selection of artisanal vegan products designed to elevate everyday meals into something extraordinary. By blending authenticity with innovation, the aim is to brings together taste, quality, and conscious living, making premium vegan food accessible across the UK.
THE CHALLENGE
The challenge was to craft a brand and digital experience that captured both vegan food lovers and vegan curious.
We started by shaping a strong visual identity, developing a logo, a fresh color palette, a distinctive typography system, to create a brand that felt both sophisticated and inviting.
The selected proposal balances premium culinary heritage with a modern and vibrant personality. Especially within digital tools the overall look and feel resonates with Bonobono’s vision, that of providing the highest quality artisanal plant-based produce available through an engaging user experience.
approach
To bring this vision to life, we designed and built a custom Shopify e-commerce platform tailored to brand’s audience. We conducted extensive benchmark research to gain insights into existing vegan marketplaces targeting the UK market. At the same time, we analyzed multiple Shopify themes to identify the best fit for BonoBono’s needs.
RESULT
The result is a Shopify e-commerce platform that goes beyond transactions, creating a digital space where customers can fully immerse themselves in Bonobono’s world, to explore and discover a new dining philosophy.
Y Tú Website
UI Design
UX Design
Art Direction
Y Tú is a company specialized in the installation of custom photovoltaic systems for businesses.
New to Spain but backed by decades of expertise, Y Tú creates solar systems tailored to fit seamlessly into any setting, from rooftops and wide-open fields to parking spaces. The company oversees every aspect of the process, including system design, installation, monitoring, and maintenance.
the challEnge
The client needed a website that could effectively showcase their solar panel installations and offerings while reflecting their unique brand identity and marketing objectives.
The goal was to create an interface and user experience that felt both editorial and aesthetically refined, striking a perfect balance between clarity, functionality, and their distinctive tone of voice.
the solution
We developed a website that combines visual storytelling with a seamless user experience, featuring real projects with real clients to build trust and credibility. Every page was carefully designed to highlight Y Tu’s solar solutions, providing users with an engaging and intuitive journey into the world of self-consumption energy. To ensure consistency and scalability, we created a robust design system that supports a wide range of content types, from videos and images to carousels and text.
This modular approach allows the client to easily build new pages while maintaining visual harmony across the platform. The website, has been celebrated within Best Corporate Website Designs, seamlessly represents the brand both editorially and aesthetically while inspiring users to explore Y Tu’s offerings in a unique and purposeful way.
RESULT
The new website successfully elevated Y Tu’s digital presence, offering a cohesive experience that aligns with their brand and business goals. By combining a strong design system with engaging content, we enabled the client to showcase their solar solutions with clarity and impact.
The platform now empowers users to explore projects, understand offerings, and connect with Y Tu effortlessly—driving both engagement and conversions.
Y Tú Customer Portal
Customer experience
Product design
UX / UI
Y Tú is a company specialized in the installation of custom photovoltaic systems for businesses.
New to Spain but backed by decades of expertise, Y Tú creates solar systems tailored to fit seamlessly into any setting, from rooftops and wide-open fields to parking spaces. The company oversees every aspect of the process, including system design, installation, monitoring, and maintenance.
the challEnge
The client needed to develop a digital service that would guide users through the entire process of configuring and creating a solar energy system online. The platform had to simplify every step, making the project phases and proposal clear and easy to understand. This type of experience allows the brand to reduce commercial costs while providing greater transparency and clarity to customers, particularly in terms of offerings.
The client’s idea was to make users almost entirely autonomous after receiving an initial cost estimate on the public website. The goal was to enable them to configure and create the entire system independently, while also providing a way to monitor project steps. This was achieved through a single platform designed for the exchange of information and documents between the brand and users.
the solution
To approach a project of this scale, we conducted several design thinking exercises during an online workshop with all Y Tú team stakeholders. This allowed us to define the customer journey, identify users along with their needs and concerns, and create an experiential flow that would help the brand be more effective in sales while ensuring users could navigate the entire process without feeling lost, minimizing their cognitive load as much as possible.
We then developed wireframes guided by a clear timeline, featuring interactive areas for document uploads or parameter adjustments, and a constant recap section to keep project data visible and updated dynamically.
The entire system adopts a modular, block-based approach, ensuring simplicity and ease of use despite a complex workflow.
RESULT
We successfully created a block-based, ergonomic experience that is clear and easy to use, even for inexperienced users. The platform enables the brand to seamlessly manage all project phases while serving as a single point of contact for documents and project updates.
The project was also developed with an almost fully responsive design, allowing users to track progress even on the go. Additionally, we built a distinctive design system that is reliable, scalable, and ready to support future developments of the platform.
Thanks to this online configurator, Y Tú can streamline its sales process, reduce operational costs, and improve customer satisfaction. The platform empowers users to independently manage their projects while providing the brand with greater control, efficiency, and transparency throughout all phases.
Ephoto website
Rebranding
UX / UI
Custom dev
Ephoto specializes in creating high-quality visual content that drives engagement across e-commerce, B2B, and advertising channels.
With 13 years of expertise in photography, video, and 3D CGI, Ephoto offers hands-on production support, and crafts captivating visual identities that empower businesses to stand out.
THE CHALLENGE
Ephoto sought a complete transformation of its brand identity and digital presence to better align with its evolving vision and market positioning. The challenge was to reimagine the brand while keeping its recognizable logo at the forefront.
We introduced a refreshed identity with new colors, typography, and a detailed brand manual, complemented by an
enhanced company profile that truly reflected Ephoto’s expertise and innovative soul.
Alongside this, the website was fully redesigned, combining a refined UX and UI to deliver a seamless and visually engaging user experience. The result balanced familiarity for existing clients with a bold, modern look to attract new opportunities.
Creative direction
Our creative vision for Ephoto was inspired by the concept of iridescence, where the dynamic interplay of light and color symbolizes the brand’s innovative and fluid approach to digital content creation. This concept informed every aspect of the project, highlighting creativity, energy, and forward-thinking design while effectively communicating Ephoto’s unique blend of artistry and technological expertise.
Old homepage
New homepage
result
Through multiple review phases, we designed and prototyped the entire website and design system, to finally develop full custom both front-end and WordPress backend. The result is a dynamic, user-friendly website that showcases Ephoto’s expertise and reinforces their leadership in digital content production.
MooneyGo App UI Design
UI Design
Art direction
MooneyGo is the app that streamline your journeys: parkings, buses, trains, taxis, ferries and mobility sharing options are there for you.
It's the app that empowers you to move, travel, and pay with complete freedom, offering a bunch of mobility services within and beyond the city: from parking to public transportation, all the way to highways, MooneyGo is your travel companion for every moment.
the challEnge
Mooney Go acquired MyCicero to integrate all the new payment systems into the new app. This challenge led us to find compatibility solutions between the two working environments. Our goal was to maintain a user-friendly structure that would allow existing MyCicero users to continue using and leveraging the skills they had already acquired from the app.
We collaborated with the MooneyGo Design and Product team and the MyCicero development team to achieve the goal of merging these two entities. We acted as a bridge, facilitating the discovery of the best connections between them, ultimately leading to the creation of MooneyGo’s new and innovative user experience.
Creative direction
We started working with the MooneyGo app’s design and teamed up with its project owner to create a design system that took the app to a whole new level.
We didn’t just integrate features, we envision a new way to make people live the city on the go and deal with the frictions of daily travels.
results
Mooney Go has been named the 2023 Consumer Product of the Year, recognizing it as an innovative mobility application.
This award fills us with immense pride and reflects our dedication to delivering exceptional work in this field.
GAS Jeans
E-commerce
UI Design
Shopify template
E-commerce
GAS is a historical brand in the Italian fashion scene, which has its roots in the denim world.
Founded in 1984 as a family-run business, GAS sells high-quality clothing, footwear and accessories for men, women and children. Its total looks are denim-centered.
THE CHALLENGE
GAS was undergoing a rebranding initiative, aimed at expanding brand’s appeal to reach out both new generations and long-time loyal customers. The goal was to go beyond their traditional denim focus, proposing GAS as a contemporary lifestyle brand with a comprehensive offering for all genders and also genderless.
They contacted us to redesign their e-commerce, working in partnership with an external content agency and a development company. Our task was to customize a Shopify premium template to highlight GAS new identity, its historical background and its balanced connection with both women and men’s universe.
Before
After
APPROACH & RESULT
We analyzed their current e-commerce and the proposed information architecture, to understand what were the critical points of the existing experience and the integrations that has to be implemented. Based on their goals, we selected 3 Shopify Premium templates, highlighting their distinctive features. Among them GAS team chose the Expanse – Modern style template, which was the starting point for our UI design proposal.
We crafted a creative direction focused on elegance and modernity, selecting a minimalist approach. The extensive use of black and white in various shades and sharp shapes for interactive elements serves to elevate the brand’s positioning. Abalos, chosen as the main font, adds a modern and playful touch, enhancing the new brand identity across product and category heroes, as well as cross-selling banners.
Essilor Luxottica Corporate Website
Art direction
UI Design
Corporate website
EssilorLuxottica is a global leader in eyewear, combining expertise in lenses and frames to create innovative vision solutions.
EssilorLuxottica, established in 2018, is a prominent global eyewear conglomerate formed by merger of Essilor, a lens manufacturing expert, and Luxottica, a leading frame designer and retailer.
THE CHALLENGE
Before
After
CREATIVE DIRECTION
We imagined a new way to define the loading icon with a modern approach. We started adding movement to the GRTSK Peta Grotesque, creating a completely new typography that starts from a single point and defines each letter with a smooth and round movement.
To give even more strength to the concept and a modern and digital treatment to the letters, we used a shade of vibrant pink degrading to electrical blue that illuminates the tip of the letter and resembles the typical loading spinners effect.
RESULTS
We managed to give EssilorLuxottica a distinctive digital branding identity, even though it’s a brand that has to accommodate many others.