Valentino Product Launch
UI Design
3D Model
Development
Marketing
“Avant les Débuts” was more than just a campaign; it was Valentino’s strategic curtain-raiser for the new creative director’s debut collection, Pavillon des Folies.
To amplify its global impact, a curated selection of hero products, including the 9TO5 bag, the BAY BY BAY line, and Strong Chunky Geometric Sunglasses, have been strategically chosen for dedicated worldwide marketing activations.
THE CHALLENGE
Our challenge was to create the essential digital touchpoint for this global product launch: a series of 3D landing pages, where the selected products held central prominence. The core task was to design and develop highly modular components that could not only enrich the storytelling and elevate the perceived value of each product, but also clearly communicate their specific characteristics.
A key complexity was the requirement for personalization: each landing page needed to host a different 3D model, and various interactive elements had to be adaptable. For instance, sometimes product galleries were absent, other times virtual try-on or AR features were required, and conversion points varied from directing users to Valentino’s virtual boutiques to E-commerce landing pages.
APPROACH
Our process began with intensive brainstorming to uncover creative solutions, ultimately leading us to opt for a scroll-telling 3D experience, developed with Three.js. To ensure economic sustainability we intentionally avoid a traditional CMS and focused on crafting a robust system of modular components, that could be flexibly combined or omitted for each specific product landing page, allowing for tailored experiences.
For each product, collaborating with Valentino Digital Teams, we’ve collected supportive content and 3D models to then crafted the UI Design and prototyped its unique movement and interaction along the page.
RESULT
We achieved extensive customizability across all elements: texts, media, textures, links, and buttons could be dynamically altered to meet diverse campaign needs.
This strategic approach proved highly successful in fostering agility, enabling landing pages to be easily duplicated and modified for varied applications such as one-to-one presentations, driving boutique traffic, integration into Valentino’s consumer app for e-commerce, or adapting content (like hiding specific textures) for regional requirements.
Anatomy of Dreams
UI Design
3D Development
Valentino’s “Anatomy of Dreams” is a collection of Haute Couture fragrances, conceived as a sensory journey and inspired by the hedonistic essence of Rome.
Launched in 2024, the collection is made of the seven unique scents, crafted by expert perfumers, evoking memories of Italian heritage and contemporary style. All fragrances are housed in iconic glass bottles and secured within the Valentino Garavani Perfume Case.
THE CHALLENGE
Our challenge was to bridge a crucial gap in the luxury retail experience. While fragrances have been worldwide distributed across Valentino Boutiques, only few accompany cases have been crafted. As a consequence Client Advisors struggled to showcase the complete haute couture collection potential to customer, impacting sales expectations.
That’s why we conceived an immersive digital solution that would not only overcome this physical limitation but also empower in-store assistants to effectively communicate the collection’s true value, allowing customers to fully visualize and engage with these luxurious perfumes and cases and their rich concept behind.
APPROACH & RESULT
We designed and developed a multilingual web application using Three.js, delivering a high-performance experience while enhancing delicate details of the products showcased. UI elements animations and camera’s movements, as well as the integrated soundscape, reflects the softness central to Anatomy of Dreams. Integrated within the boutique selling ceremony, it guides users through an engaging narrative.
After a primarly guided exploration of the perfume case’s external features and materials, clients can virtually open the case to reveal its interior, before diving into the unique stories and essences of each individual fragrance. This digital solution proved versatile, not only allowing clients already interested in the collection to visualize the full range of products and their conceptual depth, but also serving as an effective tool to introduce Valentino’s beauty universe during one-to-one remote activities.
Mooney
App UI design
UI Design
Art direction
Mooney is the first Proximity Banking & Payments company in Italy which has inherited the experience of SisalPay and Banca 5 (Intesa Sanpaolo Group).
Thanks to its extensive network of over 45.000 points of sale throughout Italy that are fully integrated with the digital ecosystem, Mooney plays an important social role in providing consumers with a simple, quick and easy access to a wide range of payment solutions, namely bills, prepaid cards, telephone recharge cards as well as facilities such as cash withdrawals, wire transfers and payment orders, formerly possible only through banks.
THE CHALLENGE
Mooney decided to renovate its mobile app identity by choosing a fresher mood able to represent the clarity smartness and simplicity of the functionalities offered through their digital channels.
Collaborating with Mooney Design Studio, we redesigned the app interface, where customer has access to all personal and payment services, using up to 6 payment methods, including the Mooney prepaid card. The challenge was to create a virtual environment that was fresh and institutional at the same time, able to fit both existing flows and the latest services introduced.
Old homepage
New homepage
CREATIVE DIRECTION
Starting from the concept of the new brand identity and the app user experience, we created the UI design system of the new Mooney app.
Our first task was to choose the newest features and assets introduced into the UX, giving them the right relevance in the UI and making them appealing for the customers. Afterwards, we developed the other components applying the same logic of attractiveness and functionality and considering each element not as a separate unit but as a whole within the page.
RESULT
Through the new app, we shaped a human and smart experience that make customers feel like if someone is taking care of them step by step.
We placed modern animated illustrations in key points of the digital flows, such as the end of a transaction or tutorials to involve users during their daily usage. Our creative direction definitely contributed in achieving Mooney’s business goals in 2021.
