Ineenos
UX/UI
Shopify
Ecommerce
Art Direction
Development
iNEENOS. is a cosmetic brand built on a radical idea: skincare that gives a second life to nature. By upcycling fruits and vegetables
More than cosmetics, iNEENOS. is a holistic vision of beauty: simple routines, complete rituals, and an essential link between inner well-being and environmental responsibility.
THE CHALLENGE
iNEENOS needed to differentiate itself in the crowded cosmetics market while communicating an innovative positioning: effective skincare that values sustainability, circular economy, and conscious beauty.
The brand also had to boost conversions and overcome the “scam effect” of an unreliable digital presence. The old site lacked reviews, product storytelling, and a sales strategy. The real challenge was to build credibility and a scalable content system to support launch and growth.
Before
After
Before
After
APPROACH
We initiated the project with a thorough UX/UI audit to identify structural gaps and content deficiencies. Our first step was to enrich product information, developing complete and engaging descriptions and integrating review systems.
We then focused on clarity, defining a strategic content design to highlight the core Unique Selling Proposition: making the product refills and the use of upcycled materials immediately visible. Concurrently, we executed a complete overhaul of the site architecture to ensure an intuitive user journey. This combined strategy delivered structural clarity and a compelling brand narrative, simplifying the user experience from discovery to purchase.
RESULTS
The comprehensive strategy combining UX clarity, refined UI, and a focused content narrative yielded immediate and substantial commercial results. The new e-commerce proved to be significantly more effective at converting visitors into engaged users.
Increased Intent: The improved UX/UI and content clarity made products more appealing, boosting the Add to Cart Rate by 39.80%.
Sales Explosion: This effectiveness translated directly into sales, with the overall Conversion Rate soaring by +733% (from 0.03% to 0.25%). This dramatic shift resulted in a +179% in total Transactions.
October 2024 (Pre-Redesign) vs. October 2025 (Post-Redesign)
GAS Jeans
E-commerce
UI Design
Shopify template
E-commerce
GAS is a historical brand in the Italian fashion scene, which has its roots in the denim world.
Founded in 1984 as a family-run business, GAS sells high-quality clothing, footwear and accessories for men, women and children. Its total looks are denim-centered.
THE CHALLENGE
GAS was undergoing a rebranding initiative, aimed at expanding brand’s appeal to reach out both new generations and long-time loyal customers. The goal was to go beyond their traditional denim focus, proposing GAS as a contemporary lifestyle brand with a comprehensive offering for all genders and also genderless.
They contacted us to redesign their e-commerce, working in partnership with an external content agency and a development company. Our task was to customize a Shopify premium template to highlight GAS new identity, its historical background and its balanced connection with both women and men’s universe.
Before
After
APPROACH & RESULT
We analyzed their current e-commerce and the proposed information architecture, to understand what were the critical points of the existing experience and the integrations that has to be implemented. Based on their goals, we selected 3 Shopify Premium templates, highlighting their distinctive features. Among them GAS team chose the Expanse – Modern style template, which was the starting point for our UI design proposal.
We crafted a creative direction focused on elegance and modernity, selecting a minimalist approach. The extensive use of black and white in various shades and sharp shapes for interactive elements serves to elevate the brand’s positioning. Abalos, chosen as the main font, adds a modern and playful touch, enhancing the new brand identity across product and category heroes, as well as cross-selling banners.
