Verified by GS1
UI Design
Development
Accessibility
Verified by GS1 is one of the services provided worldwide by GS1 global network, the entity behind the most widely used supply chain standards in the world.
They provide the fundamental tools and services that allow businesses to identify, capture, and share information, ensuring transparency and efficiency across the supply chain.
THE CHALLENGE
The objective was to shift from a standard institutional presentation to a conversion oriented tool for the “Verified by GS1” service. We started deep diving into GS1’s existing B2B materials to understand complex technicalities, which might seem boring for a general public, to then figure it out how to translate specifications into a clear “risk vs. reward” engaging narrative.
Our challenge was to position Verified by GS1 as a dual-path ecosystem, integrated with other GS1 tools to generate specific value for two distinct targets: Brand Owners & Sellers on one side, and Marketplaces & Retailers on the other. Additionally, the project required adherence to digital standards: we had to design an immersive sales tool that satisfied accessibility requirements.
Institutional approach
Sales approach
APPROACH
We responded to the dual-target requirement by designing a modular frontend on a custom WordPress CMS. This smart architecture enabled us to use the same layout components to tell two different stories: content, testimonials, and video assets dynamically shift to address the specific needs of Brand Owners or Retailers without duplicating development efforts. To prove the service’s effectiveness, we integrated Verified by GS1’s APIs directly into the page, allowing users to test the service in real-time, checking a GTIN to instantly access verified data.
Visually, we evolved GS1 institutional identity with a “playful twist,” crafting videos and animated illustrations to highlight ecosystem’s key elements. Throughout development, we aligned UI choices with WCAG 2.1 Level AA standards, optimizing the code for keyboard navigability and focus visibility to ensure the experience remained inclusive without sacrificing engagement.
RESULT
We delivered a scalable, dynamic sales platform that successfully bridges the gap between technical data and commercial value. The site offers a tailored experience where every user finds relevant answers without getting lost in technicalities.
The final output is not only a proficient converting sales tool but also a technical success: an independent audit confirmed that the site achieves a great level of inclusivity for such a visually rich interface, proving that engagement, design, and accessibility can seamlessly coexist.
S-iR
UX/UI
Art Direction
Development
S–iR is a cutting-edge agency specializing in Augmented Reality experiences designed to amplify a product’s impact by transforming the environment around it.
By deconstructing physical objects and rebuilding them as limitless digital possibilities, S–iR bridges the gap between the tangible world and high-end brand storytelling, creating immersive engagement for global leaders in luxury and retail.
THE CHALLENGE
S–iR needed to translate a highly complex and technical technological offering into a clear, scalable, and premium digital presence.
The goal was to move from a fragmented vision of AR possibilities to a structured platform capable of showcasing a vast range of services, from 3D billboards to digital twins, while positioning the brand as an “up-to-date” leader in the Augmented Retail market.
Before
After
APPROACH
We initiated the project with strategic workshops (Value Proposition & Target Audience Canvas) to define a clear market identity. This led to the creative concept of the “Monolith”: a multi-faceted digital portal that organizes S–iR’s complex AR services into an intuitive and high-profile user journey, transforming technical specifications into an immersive and coherent narrative.
On the technological front, we developed immersive 3D environments by integrating Three.js and WebGL, applying advanced optimization techniques to ensure smooth and high-performance rendering. The entire ecosystem is supported by a headless architecture on Netlify, ensuring agile, secure, and scalable content management.
RESULTS
In just two weeks, S–iR has transformed from a conceptual idea to an MVP ready for development. The project has delivered a digital ecosystem that effectively categorizes the agency’s experience.
Proven scalability: Clear distinction between high-impact cases (e.g., Expo ’24) and scalable retail products (i-fabric, Appeal).
Market leadership: A sophisticated visual identity and UX that reflect the innovation of their AR solutions.
Key milestones: Integration of various formats (AR Geolocation, 3D Out-of-Home, Virtual Rooms) into a cohesive and “future-proof” design.
Ineenos
UX/UI
Shopify
Ecommerce
Art Direction
Development
iNEENOS. is a cosmetic brand built on a radical idea: skincare that gives a second life to nature. By upcycling fruits and vegetables
More than cosmetics, iNEENOS. is a holistic vision of beauty: simple routines, complete rituals, and an essential link between inner well-being and environmental responsibility.
THE CHALLENGE
iNEENOS needed to differentiate itself in the crowded cosmetics market while communicating an innovative positioning: effective skincare that values sustainability, circular economy, and conscious beauty.
The brand also had to boost conversions and overcome the “scam effect” of an unreliable digital presence. The old site lacked reviews, product storytelling, and a sales strategy. The real challenge was to build credibility and a scalable content system to support launch and growth.
Before
After
Before
After
APPROACH
We initiated the project with a thorough UX/UI audit to identify structural gaps and content deficiencies. Our first step was to enrich product information, developing complete and engaging descriptions and integrating review systems.
We then focused on clarity, defining a strategic content design to highlight the core Unique Selling Proposition: making the product refills and the use of upcycled materials immediately visible. Concurrently, we executed a complete overhaul of the site architecture to ensure an intuitive user journey. This combined strategy delivered structural clarity and a compelling brand narrative, simplifying the user experience from discovery to purchase.
RESULTS
The comprehensive strategy combining UX clarity, refined UI, and a focused content narrative yielded immediate and substantial commercial results. The new e-commerce proved to be significantly more effective at converting visitors into engaged users.
Increased Intent: The improved UX/UI and content clarity made products more appealing, boosting the Add to Cart Rate by 39.80%.
Sales Explosion: This effectiveness translated directly into sales, with the overall Conversion Rate soaring by +733% (from 0.03% to 0.25%). This dramatic shift resulted in a +179% in total Transactions.
October 2024 (Pre-Redesign) vs. October 2025 (Post-Redesign)
