Valentino Product Launch
UI Design
3D Model
Development
Marketing
“Avant les Débuts” was more than just a campaign; it was Valentino’s strategic curtain-raiser for the new creative director’s debut collection, Pavillon des Folies.
To amplify its global impact, a curated selection of hero products, including the 9TO5 bag, the BAY BY BAY line, and Strong Chunky Geometric Sunglasses, have been strategically chosen for dedicated worldwide marketing activations.
THE CHALLENGE
Our challenge was to create the essential digital touchpoint for this global product launch: a series of 3D landing pages, where the selected products held central prominence. The core task was to design and develop highly modular components that could not only enrich the storytelling and elevate the perceived value of each product, but also clearly communicate their specific characteristics.
A key complexity was the requirement for personalization: each landing page needed to host a different 3D model, and various interactive elements had to be adaptable. For instance, sometimes product galleries were absent, other times virtual try-on or AR features were required, and conversion points varied from directing users to Valentino’s virtual boutiques to E-commerce landing pages.
APPROACH
Our process began with intensive brainstorming to uncover creative solutions, ultimately leading us to opt for a scroll-telling 3D experience, developed with Three.js. To ensure economic sustainability we intentionally avoid a traditional CMS and focused on crafting a robust system of modular components, that could be flexibly combined or omitted for each specific product landing page, allowing for tailored experiences.Â
For each product, collaborating with Valentino Digital Teams, we’ve collected supportive content and 3D models to then crafted the UI Design and prototyped its unique movement and interaction along the page.Â
RESULT
We achieved extensive customizability across all elements: texts, media, textures, links, and buttons could be dynamically altered to meet diverse campaign needs.
This strategic approach proved highly successful in fostering agility, enabling landing pages to be easily duplicated and modified for varied applications such as one-to-one presentations, driving boutique traffic, integration into Valentino’s consumer app for e-commerce, or adapting content (like hiding specific textures) for regional requirements.
Uniting
Corporate website
Develop
Corporate website
Uniting stands as a corporate Collaborative Ecosystem, that holds together 5 Units specialized in Marketing and Communication
Established in 2019, Uniting offers a dynamic multi-collaboration model that supports brands facing complex challenges with creativity and innovation. Tailored to the unique needs of each client, units collaborate closely, fostering a synergy that not only ensures efficiency but also unparalleled expertise.
THE CHALLENGE
With a new, captivating brand identity aligned with the group’s positioning and strategy, it became essential to develop a website that effectively showcases Uniting’s offerings and its realtionship with the five specialized units: All, Kiwi, Flu, aBit, and Freshhh.
We have been engaged in the redesign project for the new website, working closely with Uniting’s marketing team, who handled content production. Our task was to advance the initial concept by designing components and modules that meet the requirements of each page and by building an interactive prototype to effectively gather feedback.
Approach & results
Together with Uniting’s team, we defined all customization logics and began the development phase.
Based on the client’s needs, we created a full custom WordPress template, providing extensive possibilities for modification and continuous updates, while maintaining a modern Ul and engaging animations.
We have been responsible also for the implementation and customization of several plugins, such as Hirehive to showcase open roles and manage job applications.
The result is a corporate website that seamlessly integrates formal and informal elements, embodying the vision and mission of the entire group and highlighting the strong connection with its five specialized units.
