BonoBono
e-commerce
Branding
UX / UI
Custom Shopify
Bonobono is more than a marketplace, it’s a destination for those who seek high-quality vegan food without compromise.
Inspired by Italian culinary traditions, Bonobono curates a selection of artisanal vegan products designed to elevate everyday meals into something extraordinary. By blending authenticity with innovation, the aim is to brings together taste, quality, and conscious living, making premium vegan food accessible across the UK.
THE CHALLENGE
The challenge was to craft a brand and digital experience that captured both vegan food lovers and vegan curious.
We started by shaping a strong visual identity, developing a logo, a fresh color palette, a distinctive typography system, to create a brand that felt both sophisticated and inviting.
The selected proposal balances premium culinary heritage with a modern and vibrant personality. Especially within digital tools the overall look and feel resonates with Bonobono’s vision, that of providing the highest quality artisanal plant-based produce available through an engaging user experience.
approach
To bring this vision to life, we designed and built a custom Shopify e-commerce platform tailored to brand’s audience. We conducted extensive benchmark research to gain insights into existing vegan marketplaces targeting the UK market. At the same time, we analyzed multiple Shopify themes to identify the best fit for BonoBono’s needs.
RESULT
The result is a Shopify e-commerce platform that goes beyond transactions, creating a digital space where customers can fully immerse themselves in Bonobono’s world, to explore and discover a new dining philosophy.
Naked Optics Ecommerce
Art Direction
UX/UI
Development
Custom Shopify
x1
2024
x2
2024
Naked optics is an Austrian company that produces extreme sports Goggles and Glasses
They produce glasses and goggles covering major extreme sports such as Ski, snowboarding, downhill, biking, and outdoor. The brand does not have physical stores and sells mainly from e-commerce and Amazon.
the challenge
Naked Optics was seeking a complete redesign of their Shopify store, nakedoptics.net, maintaining the original identity but visually improving the site and increasing their conversion rate, with a special focus on enhancing the experience design for bundles.
They wanted to create a modern, user-friendly e-commerce website that was optimized for conversions and provided a seamless shopping experience for their customers. The main goal was to pass from a standard Shopify theme to a complete custom one based on Shopify premium installation.
Before
After
approach
We started researching competitors to identify a style for an underdog brand that wanted to become a premium one. The research included UX assessment on every page and overall UI and creative direction.
Once identified some issues we started with a UX process that redefined taxonomy, user journey, and functionalities.
We also developed the UI design creating a Figma design system, overall look n feel and some creative direction for products picture.
After the design, we decided with the client to develop a Shopify custom theme to fulfill our experience requirement.
Result
The result of the redesign was a visually stunning and highly functional e-commerce website that provided a seamless shopping experience for customers.
The new website saw a significant increase in conversion rates, which passed from 2.0% to over 3% and we’ve got a great increase in bundle purchases.
