GS1 shelf Digital experience
Art direction
UX/UI
Develop
Content 3D
Gs1 Italy is part of the global GS1 network.
GS1 standards are the most widely used system of standards in the world, and they offer a broad portfolio of services and tools to make adoption of their standards easier and more impactful to businesses.
the challEnge
The challenge was to create an immersive experience in their showroom, Interno1, using large touchscreen monitors.
The aim was to present GS1 standards and information for retail products through an engaging, interactive experience, demonstrating how GS1 enhances supply chain efficiency and effectiveness through their software and services.
Our Approach
We began by analyzing the client’s content, then hand-illustrated individual storyboards to define the experience and storytelling.
We identified a “starting point” from which we could tell all the necessary stories: a supermarket shelf.
We then created 3D models of the individual products and the shelf for storytelling reference, aligning the look and feel with GS1 Italy’s brand image.
results
We developed a web app using WebGL technology, capable of conveying information and best practices in large-scale distribution product supply chains, and how GS1 Italy’s services ensure accurate product information, satisfying all lifecycle requirements within the supply chain.
This allows the client to discuss highly technical topics like product pack information and management with their customers in an engaging and interactive way.
Reload
Make it digital
Branding
Art direction
Corporate website
Develop
Reload S.r.l. is an Italian tech company that aims to transform the business challenges of their client into innovative solutions
They are a digital boutique that support businesses through the process of digital transformation.
They operate to speed up the transformation of complex business processes with scalable and innovative digital services and products, giving users the best support to optimize their activities.
THE CHALLENGE
They contacted us to refresh and restyle their branding that was felt by the whole team as something static and not representative of the state-of-the-art tech developing and integration skills they have.
The challenge was to create something fresh and corporate at the same time and to have a pretty reliable identity to communicate
but maintaining the original loading icon concept.
Old logo
New logo
CREATIVE DIRECTION
We imagined a new way to define the loading icon with a modern approach. We started adding movement to the GRTSK Peta Grotesque, creating a completely new typography that starts from a single point and defines each letter with a smooth and round movement.
To give even more strength to the concept and a modern and digital treatment to the letters, we used a shade of vibrant pink degrading to electrical blue that illuminates the tip of the letter and resembles the typical loading spinners effect.
WEBSITE
to imagined a way to communicate concepts through conceptual lines and shapes made by our pink/blue gradient in order to give movement and an abstract sensation to communicate visually.
Brandoh!
Software
UX / UI
Service Design
Brandoh! is a digital storytelling platform created and developed by Reload S.r.l.
Brandoh! is designed for brands to deliver content innovatively. It serves as a creative playground for both companies and creatives to convey meaningful messages and reach their target audience.
THE CHALLENGE
Reload initially launched Brandoh! to create tailor-made narrative experiences for multiple brands like Timberland, Valentino, Barilla and many more through a meticulous consulting process. Starting from the specific communication goal, they select “elements” to compose ad hoc storyboards.
The goal was to evolve Brandoh! into an online no-code platform accessible to content creators, transforming it into a stage for everyone in the ever-evolving narrative of the digital age.
APPROACH
We were already responsible for the frontend platform design, which had continually evolved over the years, due to the integration of third-party services such as 3D object and space visualizers.
To tackle this new challenge, we conducted market research to identify new product opportunities that could arise from this new product evolution.
We then shifted our focus to the user experience, holding co-design workshops to create proto personas and user journeys.
Having defined the taxonomy and main functionalities of the software, we then designed the complete UX for the CMS.
RESULT
We launched the Brandoh! beta with three plans (free, starter, and custom licenses) to quickly gather feedback from existing clients as well as first-time users.
The story-builder software facilitates team collaboration with user profiling, interactive story configuration, and publishing options. The platform is code-free, offers Single-Sign-On authentication, and tracks performance.
Giannasi 1967 Creative Direction
Branding
Art direction
Social
Events
x3
2024
Giannasi 1967 is the historical kiosk of roast chicken in Milan Porta Romana area
Giannasi was founded by Dorando Giannasi in 1967. Started as a butcher became the hot spot of take away food in Milan especially for they freshly roasted chicken and many others traditional dishes.
the challEnge
Giannasi asked our support to change the perception of the kiosk itself going moving forward to a real lifestyle brand, to do that the main request was to increase the fan base and engagment on social pages getting also a new target of users, but at the same time keeping the historical heritage perception of a real Milanese shop.
Our strategy was to increase the brand reputation creating a real lifestyle brand. Giannasi being an iconic “Milanese” shop, we understood from clients that it represents the way to feel yourself a little more “insider” so we created the concept “Giannasi opens the doors of Milan to you.”
actions
We gave the brand a new creative approach for the Instagram editorial plan, making shoots for the Deliveroo menu, for our customers, and dishes with a “homemade” treatment.
We reinforced the brand’s presence through the creation of limited edition merchandising dedicated to the Milanese areas and the brand.
We created the first Milanese festival by offering some traditional dishes made by the brand paired with the craft beer “Birrando La birra di Dorando” gathering occasion for our customers.
results
We had a pretty good result in a year.
We grew by +40.3% in terms of followers.
2,096,557 people reached (coverage)
5,364,715 total impressions
5,138 link clicks
In addition, the work done brought us many opportunities for collaboration, we made catering for fashion week, collaborated with Family First (A milanese fashion brand) created an event with Ceres “street legends” thanks to the new positioning and collaborated for the merchandising of Fedez and JAx Love Mi concert.
Today Giannasi is no longer a kiosk but has become a real Love Brand.
Costa dei Rosmarini Rebranding
Branding
Art direction
Develop
Costa dei Rosmarini is a brand of excellence, chosen by the most prestigious hotels in Italy and by the most renowned gourmet shops in the world.
Costa dei Rosmarini was born in 1995 as a family project, the olive grove was put back in order, starting a limited production of rare quality extra virgin olive oil for haute cuisine and gourmets. The first customer was the Hotel Cipriani in Venice. Since then, other prestigious names and famous chefs have decided to buy the oil.
THE CHALLENGE
At this point, picking up the need, we proposed to the customer to face a complete rebranding.
This, because the high quality of the product was not reflected in the brand image. The logo and the bottle itself did not give the
impression of a premium and luxury product.
Old logo
New logo
CREATIVE DIRECTION
This oil is characterized by an incredible aroma and taste of fresh olives, which pervades the senses like a perfume.
We, therefore, decided to treat our product just like an essence by depicting the elements and components of the territory that make it so with a “beauty” style.
We were inspired by Liguria and its distinctive elements, the pebbles of the stony beaches, the slate of the roofs in the small villages, and the olive essences that produce this oil.
For the logo, we opted for a restyling. We decided to keep in the pictogram the presence of the redesigned olive tree, combined with the stylized element of the sea from the original logo, where a glimpse of the coast was depicted. In this way, we immediately make visible the combination of the olive tree and the water element representative of the Gulf of Tigullio from which the product comes.
WEBSITE
Through the new site, we wanted to create an elegant and minimal experience that represents the brand through the colors chosen and an authentic photographic treatment that represents the Ligurian territory, and let the true essence of this fragrant oil “breathe” with the current treatment.
The site has been developed in WordPress, preferring large spaces for images and texts, thus giving a feeling of general clarity and geometric elegance.
Naked Optics Ecommerce
Art Direction
UX/UI
Development
Custom Shopify
x1
2024
x2
2024
Naked optics is an Austrian company that produces extreme sports Goggles and Glasses
They produce glasses and goggles covering major extreme sports such as Ski, snowboarding, downhill, biking, and outdoor. The brand does not have physical stores and sells mainly from e-commerce and Amazon.
the challenge
Naked Optics was seeking a complete redesign of their Shopify store, nakedoptics.net, maintaining the original identity but visually improving the site and increasing their conversion rate, with a special focus on enhancing the experience design for bundles.
They wanted to create a modern, user-friendly e-commerce website that was optimized for conversions and provided a seamless shopping experience for their customers. The main goal was to pass from a standard Shopify theme to a complete custom one based on Shopify premium installation.
Before
After
approach
We started researching competitors to identify a style for an underdog brand that wanted to become a premium one. The research included UX assessment on every page and overall UI and creative direction.
Once identified some issues we started with a UX process that redefined taxonomy, user journey, and functionalities.
We also developed the UI design creating a Figma design system, overall look n feel and some creative direction for products picture.
After the design, we decided with the client to develop a Shopify custom theme to fulfill our experience requirement.
Result
The result of the redesign was a visually stunning and highly functional e-commerce website that provided a seamless shopping experience for customers.
The new website saw a significant increase in conversion rates, which passed from 2.0% to over 3% and we’ve got a great increase in bundle purchases.
