Valentino
Valentine's Day 2024
Digital gift
3D model
Develop
Valentine’s Day, celebrated on February 14th, is a global festivity dedicated to love and romance.
During this special day, when couples and loved ones take this opportunity to celebrate their bonds, making it a day filled with joy, warmth, and the spirit of love, Valentino wants to celebrate client's affection by sending them a digital gift.
THE CHALLENGE
Client’s request was to design and develop a digital experience dedicated to top clients to make them explore a selection of products.
We started exploring few concepts and pitched them to Valentino Digital and Brand Teams.
The select concept celebrates the art of courtship. Valentino gifted customers with a box of chocolates accompanied by a love note. The chocolates were crafted in 3D, with each piece representing a specific product that the brand aims to promote.
APPROACH & RESULT
We took care of the User Interface and then of the Dev phase, managing two different domains to create a tailored experience for users belonging to a Chinese boutique and for those in the rest of the world, each showcasing diverse products.
The love letter welcomes the user, who selects their gender and then views the 3D gift. By tapping on a chocolate shaped to resemble Valentino’s iconic Stud, clients can savor a different mood of love and discover the corresponding product.
This web app successfully supported the sales department in stimulating top clients worldwide to make purchases.
Valentino
Party Collection 2023
Art direction
3D model
Develop
2024
Renowned for its flawless craftsmanship and iconic style, Valentino embodies timeless elegance and luxury.
As happens every year, also in 2023 by the end of November, Valentino unveiled The Party Collection, enchanting fashion enthusiasts across the globe.
THE CHALLENGE
Valentino’s Digital Team asked us to develop a digital catalog for their 2023 Party Collection, showcasing handpicked items photographed at the prestigious Place Vendome Palace in Paris. The aim of this initiative was to captivate clients’ interest and guide them towards a personalized shopping experience with boutique advisors.
Thanks to our ongoing collaboration, we presented an immersive concept: a virtual exploration of the Place Vendome palace. Users could step inside the 3D Palace through its windows to access the party and discover the entire collection room by room.
APPROACH & RESULT
As we were responsible for both design and development phase, we collaborated with a 3D artist to craft the Place Vendome model and engaged a 3D front-end developer. Leveraging WebGL and Three.js technology, we handled 3D graphics, lighting, cameras, and interactions. Meanwhile, we focused on UX/UI design, emphasizing interactions and integrating key conversion points to ensure a memorable and seamless experience.
The Palace is immersed in an evening atmosphere, where users’ attention is captured by its illuminated windows.
It’s just by touching them, that users can unlock the Party Collection, and explore diverse galleries of videos, photos, and copylines. Users can bookmark their favorite pieces, download or share them, and access to the online shopping experience by selecting their preferred Valentino boutique.
GS1 shelf Digital experience
Art direction
UX/UI
Develop
Content 3D
Gs1 Italy is part of the global GS1 network.
GS1 standards are the most widely used system of standards in the world, and they offer a broad portfolio of services and tools to make adoption of their standards easier and more impactful to businesses.
the challEnge
The challenge was to create an immersive experience in their showroom, Interno1, using large touchscreen monitors.
The aim was to present GS1 standards and information for retail products through an engaging, interactive experience, demonstrating how GS1 enhances supply chain efficiency and effectiveness through their software and services.
Our Approach
We began by analyzing the client’s content, then hand-illustrated individual storyboards to define the experience and storytelling.
We identified a “starting point” from which we could tell all the necessary stories: a supermarket shelf.
We then created 3D models of the individual products and the shelf for storytelling reference, aligning the look and feel with GS1 Italy’s brand image.
results
We developed a web app using WebGL technology, capable of conveying information and best practices in large-scale distribution product supply chains, and how GS1 Italy’s services ensure accurate product information, satisfying all lifecycle requirements within the supply chain.
This allows the client to discuss highly technical topics like product pack information and management with their customers in an engaging and interactive way.
