UI Design
Art direction
Whether you're looking to sail in the Mediterranean or explore the Pacific, Sailsquare offers curated experiences across the globe, allowing you to search, book, and embark on your dream adventure with ease.
the challEnge
Sailsquare needed a comprehensive overhaul of its website’s design system to enhance its user interface and user experience. The goal was to improve the conversion rate while maintaining the site’s existing structure. We faced the challenge of balancing a redesign that felt both familiar to current users yet fresh and inviting to new ones.
The objective was to recreate the user’s boating experience right from the website, ensuring that users felt like they were already boarding their yacht from the moment they landed on the homepage.
Creative direction
Our creative approach centered around transporting users into the world of boating from their first interaction with the website. The design was crafted to reflect the excitement of sailing, with a user journey that flows as smoothly as a boat on calm waters.
We revamped the website’s interface, making the search and booking processes smoother and more engaging, offering users the ability to feel as if their nautical adventure had already begun.
RESULTS
The redesigned Sailsquare website saw a significant improvement in performance across the board, from enhanced user experience to a sharp increase in bookings.
The site’s conversion rate increased, and the seamless user journey has led Sailsquare to become one of the top booking platforms for yacht and boating experiences worldwide.
This success highlights our dedication to delivering exceptional design and functionality in the digital travel industry.
