Rebranding
WordPress website
UX / UI
With 13 years of expertise in photography, video, and 3D CGI, Ephoto offers hands-on production support, and crafts captivating visual identities that empower businesses to stand out.
Ephoto sought a complete transformation of its brand identity and digital presence to better align with its evolving vision and market positioning. The challenge was to reimagine the brand while keeping its recognizable logo at the forefront.
We introduced a refreshed identity with new colors, typography, and a detailed brand manual, complemented by an
enhanced company profile that truly reflected Ephoto’s expertise and innovative soul.
Alongside this, the website was fully redesigned, combining a refined UX and UI to deliver a seamless and visually engaging user experience. The result balanced familiarity for existing clients with a bold, modern look to attract new opportunities.
Creative direction
Our creative vision for Ephoto was inspired by the concept of iridescence, where the dynamic interplay of light and color symbolizes the brand’s innovative and fluid approach to digital content creation. This concept informed every aspect of the project, highlighting creativity, energy, and forward-thinking design while effectively communicating Ephoto’s unique blend of artistry and technological expertise.
result
Through multiple review phases, we designed and prototyped the entire website and design system, to finally develop full custom both front-end and WordPress backend. The result is a dynamic, user-friendly website that showcases Ephoto’s expertise and reinforces their leadership in digital content production.
