Valentino Product Launch
UI Design
3D Model
Development
Marketing
“Avant les Débuts” was more than just a campaign; it was Valentino’s strategic curtain-raiser for the new creative director’s debut collection, Pavillon des Folies.
To amplify its global impact, a curated selection of hero products, including the 9TO5 bag, the BAY BY BAY line, and Strong Chunky Geometric Sunglasses, have been strategically chosen for dedicated worldwide marketing activations.
THE CHALLENGE
Our challenge was to create the essential digital touchpoint for this global product launch: a series of 3D landing pages, where the selected products held central prominence. The core task was to design and develop highly modular components that could not only enrich the storytelling and elevate the perceived value of each product, but also clearly communicate their specific characteristics.
A key complexity was the requirement for personalization: each landing page needed to host a different 3D model, and various interactive elements had to be adaptable. For instance, sometimes product galleries were absent, other times virtual try-on or AR features were required, and conversion points varied from directing users to Valentino’s virtual boutiques to E-commerce landing pages.
APPROACH
Our process began with intensive brainstorming to uncover creative solutions, ultimately leading us to opt for a scroll-telling 3D experience, developed with Three.js. To ensure economic sustainability we intentionally avoid a traditional CMS and focused on crafting a robust system of modular components, that could be flexibly combined or omitted for each specific product landing page, allowing for tailored experiences.
For each product, collaborating with Valentino Digital Teams, we’ve collected supportive content and 3D models to then crafted the UI Design and prototyped its unique movement and interaction along the page.
RESULT
We achieved extensive customizability across all elements: texts, media, textures, links, and buttons could be dynamically altered to meet diverse campaign needs.
This strategic approach proved highly successful in fostering agility, enabling landing pages to be easily duplicated and modified for varied applications such as one-to-one presentations, driving boutique traffic, integration into Valentino’s consumer app for e-commerce, or adapting content (like hiding specific textures) for regional requirements.
Trending Peace Index
UX/UI
Art Direction
Web Development
Trending Peace Index is a company that helps businesses foster Positive Peace, which in turn accelerates their growth and impact.
They provides innovative strategies for the private sector to develop meaningful and sustainable initiatives, enabling faster growth and amplifying their global impact. Their focus on impactful programs helps companies achieve robust growth and contribute to a more peaceful world through their business practices.
THE CHALLENGE
Trending Peace Index came to us with a clear objective: they needed a partner who could translate the core concept of their idea into a fully functional and compelling website. Their vision for Trending Peace Index was robust, but the challenge lay in transforming this innovative idea into an engaging digital experience.
Our primary challenge was to build the entire storytelling framework for the website completely from scratch. This wasn’t merely about writing copy, it involved a deep dive into the complex world of peace metrics and initiatives. We had to meticulously gather information and data on peace from a diverse array of sources, primarily relying on academic papers, research documents, and official reports.
APPROACH
This intensive research process was crucial. It allowed us to identify the most impactful angles, articulate the nuances of “Positive Peace,” and effectively communicate how Trending Peace empowers businesses.
Ultimately, the goal was to translate intricate data and concepts into a clear, engaging, and persuasive narrative that resonated with our audience and effectively conveyed the value proposition of Trending Peace.
CREATIVE DIRECTION
The creative direction was fundamental in shaping the visual identity and user experience of the website. Our objective was to translate complex peace data and metrics into an intuitive and visually appealing interface.
Anatomy of Dreams
UI Design
3D Development
Valentino’s “Anatomy of Dreams” is a collection of Haute Couture fragrances, conceived as a sensory journey and inspired by the hedonistic essence of Rome.
Launched in 2024, the collection is made of the seven unique scents, crafted by expert perfumers, evoking memories of Italian heritage and contemporary style. All fragrances are housed in iconic glass bottles and secured within the Valentino Garavani Perfume Case.
THE CHALLENGE
Our challenge was to bridge a crucial gap in the luxury retail experience. While fragrances have been worldwide distributed across Valentino Boutiques, only few accompany cases have been crafted. As a consequence Client Advisors struggled to showcase the complete haute couture collection potential to customer, impacting sales expectations.
That’s why we conceived an immersive digital solution that would not only overcome this physical limitation but also empower in-store assistants to effectively communicate the collection’s true value, allowing customers to fully visualize and engage with these luxurious perfumes and cases and their rich concept behind.
APPROACH & RESULT
We designed and developed a multilingual web application using Three.js, delivering a high-performance experience while enhancing delicate details of the products showcased. UI elements animations and camera’s movements, as well as the integrated soundscape, reflects the softness central to Anatomy of Dreams. Integrated within the boutique selling ceremony, it guides users through an engaging narrative.
After a primarly guided exploration of the perfume case’s external features and materials, clients can virtually open the case to reveal its interior, before diving into the unique stories and essences of each individual fragrance. This digital solution proved versatile, not only allowing clients already interested in the collection to visualize the full range of products and their conceptual depth, but also serving as an effective tool to introduce Valentino’s beauty universe during one-to-one remote activities.
Y Tú Website
UI Design
UX Design
Art Direction
Y Tú is a company specialized in the installation of custom photovoltaic systems for businesses.
New to Spain but backed by decades of expertise, Y Tú creates solar systems tailored to fit seamlessly into any setting, from rooftops and wide-open fields to parking spaces. The company oversees every aspect of the process, including system design, installation, monitoring, and maintenance.
the challEnge
The client needed a website that could effectively showcase their solar panel installations and offerings while reflecting their unique brand identity and marketing objectives.
The goal was to create an interface and user experience that felt both editorial and aesthetically refined, striking a perfect balance between clarity, functionality, and their distinctive tone of voice.
the solution
We developed a website that combines visual storytelling with a seamless user experience, featuring real projects with real clients to build trust and credibility. Every page was carefully designed to highlight Y Tu’s solar solutions, providing users with an engaging and intuitive journey into the world of self-consumption energy. To ensure consistency and scalability, we created a robust design system that supports a wide range of content types, from videos and images to carousels and text.
This modular approach allows the client to easily build new pages while maintaining visual harmony across the platform. The website, has been celebrated within Best Corporate Website Designs, seamlessly represents the brand both editorially and aesthetically while inspiring users to explore Y Tu’s offerings in a unique and purposeful way.
RESULT
The new website successfully elevated Y Tu’s digital presence, offering a cohesive experience that aligns with their brand and business goals. By combining a strong design system with engaging content, we enabled the client to showcase their solar solutions with clarity and impact.
The platform now empowers users to explore projects, understand offerings, and connect with Y Tu effortlessly—driving both engagement and conversions.
Ephoto website
Rebranding
UX / UI
Custom dev
Ephoto specializes in creating high-quality visual content that drives engagement across e-commerce, B2B, and advertising channels.
With 13 years of expertise in photography, video, and 3D CGI, Ephoto offers hands-on production support, and crafts captivating visual identities that empower businesses to stand out.
THE CHALLENGE
Ephoto sought a complete transformation of its brand identity and digital presence to better align with its evolving vision and market positioning. The challenge was to reimagine the brand while keeping its recognizable logo at the forefront.
We introduced a refreshed identity with new colors, typography, and a detailed brand manual, complemented by an
enhanced company profile that truly reflected Ephoto’s expertise and innovative soul.
Alongside this, the website was fully redesigned, combining a refined UX and UI to deliver a seamless and visually engaging user experience. The result balanced familiarity for existing clients with a bold, modern look to attract new opportunities.
Creative direction
Our creative vision for Ephoto was inspired by the concept of iridescence, where the dynamic interplay of light and color symbolizes the brand’s innovative and fluid approach to digital content creation. This concept informed every aspect of the project, highlighting creativity, energy, and forward-thinking design while effectively communicating Ephoto’s unique blend of artistry and technological expertise.
Old homepage
New homepage
result
Through multiple review phases, we designed and prototyped the entire website and design system, to finally develop full custom both front-end and WordPress backend. The result is a dynamic, user-friendly website that showcases Ephoto’s expertise and reinforces their leadership in digital content production.
Valentino
Valentine's Day 2024
Digital gift
3D model
Develop
Valentine’s Day, celebrated on February 14th, is a global festivity dedicated to love and romance.
During this special day, when couples and loved ones take this opportunity to celebrate their bonds, making it a day filled with joy, warmth, and the spirit of love, Valentino wants to celebrate client's affection by sending them a digital gift.
THE CHALLENGE
Client’s request was to design and develop a digital experience dedicated to top clients to make them explore a selection of products.
We started exploring few concepts and pitched them to Valentino Digital and Brand Teams.
The select concept celebrates the art of courtship. Valentino gifted customers with a box of chocolates accompanied by a love note. The chocolates were crafted in 3D, with each piece representing a specific product that the brand aims to promote.
APPROACH & RESULT
We took care of the User Interface and then of the Dev phase, managing two different domains to create a tailored experience for users belonging to a Chinese boutique and for those in the rest of the world, each showcasing diverse products.
The love letter welcomes the user, who selects their gender and then views the 3D gift. By tapping on a chocolate shaped to resemble Valentino’s iconic Stud, clients can savor a different mood of love and discover the corresponding product.
This web app successfully supported the sales department in stimulating top clients worldwide to make purchases.
Uniting
Corporate website
Develop
Corporate website
Uniting stands as a corporate Collaborative Ecosystem, that holds together 5 Units specialized in Marketing and Communication
Established in 2019, Uniting offers a dynamic multi-collaboration model that supports brands facing complex challenges with creativity and innovation. Tailored to the unique needs of each client, units collaborate closely, fostering a synergy that not only ensures efficiency but also unparalleled expertise.
THE CHALLENGE
With a new, captivating brand identity aligned with the group’s positioning and strategy, it became essential to develop a website that effectively showcases Uniting’s offerings and its realtionship with the five specialized units: All, Kiwi, Flu, aBit, and Freshhh.
We have been engaged in the redesign project for the new website, working closely with Uniting’s marketing team, who handled content production. Our task was to advance the initial concept by designing components and modules that meet the requirements of each page and by building an interactive prototype to effectively gather feedback.
Approach & results
Together with Uniting’s team, we defined all customization logics and began the development phase.
Based on the client’s needs, we created a full custom WordPress template, providing extensive possibilities for modification and continuous updates, while maintaining a modern Ul and engaging animations.
We have been responsible also for the implementation and customization of several plugins, such as Hirehive to showcase open roles and manage job applications.
The result is a corporate website that seamlessly integrates formal and informal elements, embodying the vision and mission of the entire group and highlighting the strong connection with its five specialized units.
Valentino
Party Collection 2023
Art direction
3D model
Develop
2024
Renowned for its flawless craftsmanship and iconic style, Valentino embodies timeless elegance and luxury.
As happens every year, also in 2023 by the end of November, Valentino unveiled The Party Collection, enchanting fashion enthusiasts across the globe.
THE CHALLENGE
Valentino’s Digital Team asked us to develop a digital catalog for their 2023 Party Collection, showcasing handpicked items photographed at the prestigious Place Vendome Palace in Paris. The aim of this initiative was to captivate clients’ interest and guide them towards a personalized shopping experience with boutique advisors.
Thanks to our ongoing collaboration, we presented an immersive concept: a virtual exploration of the Place Vendome palace. Users could step inside the 3D Palace through its windows to access the party and discover the entire collection room by room.
APPROACH & RESULT
As we were responsible for both design and development phase, we collaborated with a 3D artist to craft the Place Vendome model and engaged a 3D front-end developer. Leveraging WebGL and Three.js technology, we handled 3D graphics, lighting, cameras, and interactions. Meanwhile, we focused on UX/UI design, emphasizing interactions and integrating key conversion points to ensure a memorable and seamless experience.
The Palace is immersed in an evening atmosphere, where users’ attention is captured by its illuminated windows.
It’s just by touching them, that users can unlock the Party Collection, and explore diverse galleries of videos, photos, and copylines. Users can bookmark their favorite pieces, download or share them, and access to the online shopping experience by selecting their preferred Valentino boutique.
Essilor Luxottica Corporate Website
Art direction
UI Design
Corporate website
EssilorLuxottica is a global leader in eyewear, combining expertise in lenses and frames to create innovative vision solutions.
EssilorLuxottica, established in 2018, is a prominent global eyewear conglomerate formed by merger of Essilor, a lens manufacturing expert, and Luxottica, a leading frame designer and retailer.
THE CHALLENGE
Before
After
CREATIVE DIRECTION
We imagined a new way to define the loading icon with a modern approach. We started adding movement to the GRTSK Peta Grotesque, creating a completely new typography that starts from a single point and defines each letter with a smooth and round movement.
To give even more strength to the concept and a modern and digital treatment to the letters, we used a shade of vibrant pink degrading to electrical blue that illuminates the tip of the letter and resembles the typical loading spinners effect.
RESULTS
We managed to give EssilorLuxottica a distinctive digital branding identity, even though it’s a brand that has to accommodate many others.
Forte Architetti
branding
art direction
corporate website
develop
x3
2024
2024
Forte Architetti is an internationally-acclaimed architectural firm, comprising architects, landscape designers, engineers, and interior designers.
The firm handles a wide range of projects, from urban planning to landscaping, residential to commercial buildings, and interior to furniture design. They employ strategic design thinking for both small and large-scale projects, offering feasibility studies, full architectural and planning services, site management, supervision, and various problem-solving techniques.
THE CHALLENGE
The client expressed a desire to conduct a comprehensive review of their website with the aim of enhancing communication regarding their projects and their presence in various countries. Specifically, the client tasked us with targeting South African and Nigerian high net worth individuals, given that these two countries are the most significant in terms of the client’s revenue and opportunities.
We developed a benchmark by studying U.S. luxury real estate communication methods as a model for our target countries. We incorporated Italian design aesthetics to engage our audience and compete with international design studios. Our research revealed a key insight: architectural firms often communicate internally, neglecting their intended audience, which hinders effective client engagement and issue resolution.
DESIGN direction
Based on the insights gained by our research, we adopted a customer-centric strategy, aiming to vividly narrate the stories behind the studio’s projects and how they meet clients’ needs and aspirations. We introduced a fresh creative concept called “Behind the House,” a creative concept spotlighting clients and all aspects of the projects – an approach that’s in stark contrast to the conventional communication style of architectural studios.
Our goal was to connect users with our projects. To achieve this, we adopted an editorial approach that bridges the gap between an interior magazine and an architectural studio, offering users an immersive narrative experience of Forte Architetti’s work.
website
We designed a website that offers a dynamic, engaging user experience, using subtle animations to introduce primary photo-text content. This approach was chosen to create an editorial experience that aligns with the storytelling aspect of the studio’s projects.
Our art direction used cool, dark colors against bright optical white, and a large serif font for headlines, mirroring the aesthetic of a luxury architecture magazine. The website showcases the studio’s projects, team, and operational methods, presenting them as a collection of narratives that challenge the traditional approach of a typical showcase website.
