Verified by GS1
UI Design
Development
Accessibility
Verified by GS1 is one of the services provided worldwide by GS1 global network, the entity behind the most widely used supply chain standards in the world.
They provide the fundamental tools and services that allow businesses to identify, capture, and share information, ensuring transparency and efficiency across the supply chain.
THE CHALLENGE
The objective was to shift from a standard institutional presentation to a conversion oriented tool for the “Verified by GS1” service. We started deep diving into GS1’s existing B2B materials to understand complex technicalities, which might seem boring for a general public, to then figure it out how to translate specifications into a clear “risk vs. reward” engaging narrative.
Our challenge was to position Verified by GS1 as a dual-path ecosystem, integrated with other GS1 tools to generate specific value for two distinct targets: Brand Owners & Sellers on one side, and Marketplaces & Retailers on the other. Additionally, the project required adherence to digital standards: we had to design an immersive sales tool that satisfied accessibility requirements.
Institutional approach
Sales approach
APPROACH
We responded to the dual-target requirement by designing a modular frontend on a custom WordPress CMS. This smart architecture enabled us to use the same layout components to tell two different stories: content, testimonials, and video assets dynamically shift to address the specific needs of Brand Owners or Retailers without duplicating development efforts. To prove the service’s effectiveness, we integrated Verified by GS1’s APIs directly into the page, allowing users to test the service in real-time, checking a GTIN to instantly access verified data.
Visually, we evolved GS1 institutional identity with a “playful twist,” crafting videos and animated illustrations to highlight ecosystem’s key elements. Throughout development, we aligned UI choices with WCAG 2.1 Level AA standards, optimizing the code for keyboard navigability and focus visibility to ensure the experience remained inclusive without sacrificing engagement.
RESULT
We delivered a scalable, dynamic sales platform that successfully bridges the gap between technical data and commercial value. The site offers a tailored experience where every user finds relevant answers without getting lost in technicalities.
The final output is not only a proficient converting sales tool but also a technical success: an independent audit confirmed that the site achieves a great level of inclusivity for such a visually rich interface, proving that engagement, design, and accessibility can seamlessly coexist.
S-iR
UX/UI
Art Direction
Development
S–iR is a cutting-edge agency specializing in Augmented Reality experiences designed to amplify a product’s impact by transforming the environment around it.
By deconstructing physical objects and rebuilding them as limitless digital possibilities, S–iR bridges the gap between the tangible world and high-end brand storytelling, creating immersive engagement for global leaders in luxury and retail.
THE CHALLENGE
S–iR needed to translate a highly complex and technical technological offering into a clear, scalable, and premium digital presence.
The goal was to move from a fragmented vision of AR possibilities to a structured platform capable of showcasing a vast range of services, from 3D billboards to digital twins, while positioning the brand as an “up-to-date” leader in the Augmented Retail market.
Before
After
APPROACH
We initiated the project with strategic workshops (Value Proposition & Target Audience Canvas) to define a clear market identity. This led to the creative concept of the “Monolith”: a multi-faceted digital portal that organizes S–iR’s complex AR services into an intuitive and high-profile user journey, transforming technical specifications into an immersive and coherent narrative.
On the technological front, we developed immersive 3D environments by integrating Three.js and WebGL, applying advanced optimization techniques to ensure smooth and high-performance rendering. The entire ecosystem is supported by a headless architecture on Netlify, ensuring agile, secure, and scalable content management.
RESULTS
In just two weeks, S–iR has transformed from a conceptual idea to an MVP ready for development. The project has delivered a digital ecosystem that effectively categorizes the agency’s experience.
Proven scalability: Clear distinction between high-impact cases (e.g., Expo ’24) and scalable retail products (i-fabric, Appeal).
Market leadership: A sophisticated visual identity and UX that reflect the innovation of their AR solutions.
Key milestones: Integration of various formats (AR Geolocation, 3D Out-of-Home, Virtual Rooms) into a cohesive and “future-proof” design.
Valentino Product Launch
UI Design
3D Model
Development
Marketing
“Avant les Débuts” was more than just a campaign; it was Valentino’s strategic curtain-raiser for the new creative director’s debut collection, Pavillon des Folies.
To amplify its global impact, a curated selection of hero products, including the 9TO5 bag, the BAY BY BAY line, and Strong Chunky Geometric Sunglasses, have been strategically chosen for dedicated worldwide marketing activations.
THE CHALLENGE
Our challenge was to create the essential digital touchpoint for this global product launch: a series of 3D landing pages, where the selected products held central prominence. The core task was to design and develop highly modular components that could not only enrich the storytelling and elevate the perceived value of each product, but also clearly communicate their specific characteristics.
A key complexity was the requirement for personalization: each landing page needed to host a different 3D model, and various interactive elements had to be adaptable. For instance, sometimes product galleries were absent, other times virtual try-on or AR features were required, and conversion points varied from directing users to Valentino’s virtual boutiques to E-commerce landing pages.
APPROACH
Our process began with intensive brainstorming to uncover creative solutions, ultimately leading us to opt for a scroll-telling 3D experience, developed with Three.js. To ensure economic sustainability we intentionally avoid a traditional CMS and focused on crafting a robust system of modular components, that could be flexibly combined or omitted for each specific product landing page, allowing for tailored experiences.
For each product, collaborating with Valentino Digital Teams, we’ve collected supportive content and 3D models to then crafted the UI Design and prototyped its unique movement and interaction along the page.
RESULT
We achieved extensive customizability across all elements: texts, media, textures, links, and buttons could be dynamically altered to meet diverse campaign needs.
This strategic approach proved highly successful in fostering agility, enabling landing pages to be easily duplicated and modified for varied applications such as one-to-one presentations, driving boutique traffic, integration into Valentino’s consumer app for e-commerce, or adapting content (like hiding specific textures) for regional requirements.
Trending Peace Index
UX/UI
Art Direction
Web Development
Trending Peace Index is a company that helps businesses foster Positive Peace, which in turn accelerates their growth and impact.
They provides innovative strategies for the private sector to develop meaningful and sustainable initiatives, enabling faster growth and amplifying their global impact. Their focus on impactful programs helps companies achieve robust growth and contribute to a more peaceful world through their business practices.
THE CHALLENGE
Trending Peace Index came to us with a clear objective: they needed a partner who could translate the core concept of their idea into a fully functional and compelling website. Their vision for Trending Peace Index was robust, but the challenge lay in transforming this innovative idea into an engaging digital experience.
Our primary challenge was to build the entire storytelling framework for the website completely from scratch. This wasn’t merely about writing copy, it involved a deep dive into the complex world of peace metrics and initiatives. We had to meticulously gather information and data on peace from a diverse array of sources, primarily relying on academic papers, research documents, and official reports.
APPROACH
This intensive research process was crucial. It allowed us to identify the most impactful angles, articulate the nuances of “Positive Peace,” and effectively communicate how Trending Peace empowers businesses.
Ultimately, the goal was to translate intricate data and concepts into a clear, engaging, and persuasive narrative that resonated with our audience and effectively conveyed the value proposition of Trending Peace.
CREATIVE DIRECTION
The creative direction was fundamental in shaping the visual identity and user experience of the website. Our objective was to translate complex peace data and metrics into an intuitive and visually appealing interface.
Anatomy of Dreams
UI Design
3D Development
Valentino’s “Anatomy of Dreams” is a collection of Haute Couture fragrances, conceived as a sensory journey and inspired by the hedonistic essence of Rome.
Launched in 2024, the collection is made of the seven unique scents, crafted by expert perfumers, evoking memories of Italian heritage and contemporary style. All fragrances are housed in iconic glass bottles and secured within the Valentino Garavani Perfume Case.
THE CHALLENGE
Our challenge was to bridge a crucial gap in the luxury retail experience. While fragrances have been worldwide distributed across Valentino Boutiques, only few accompany cases have been crafted. As a consequence Client Advisors struggled to showcase the complete haute couture collection potential to customer, impacting sales expectations.
That’s why we conceived an immersive digital solution that would not only overcome this physical limitation but also empower in-store assistants to effectively communicate the collection’s true value, allowing customers to fully visualize and engage with these luxurious perfumes and cases and their rich concept behind.
APPROACH & RESULT
We designed and developed a multilingual web application using Three.js, delivering a high-performance experience while enhancing delicate details of the products showcased. UI elements animations and camera’s movements, as well as the integrated soundscape, reflects the softness central to Anatomy of Dreams. Integrated within the boutique selling ceremony, it guides users through an engaging narrative.
After a primarly guided exploration of the perfume case’s external features and materials, clients can virtually open the case to reveal its interior, before diving into the unique stories and essences of each individual fragrance. This digital solution proved versatile, not only allowing clients already interested in the collection to visualize the full range of products and their conceptual depth, but also serving as an effective tool to introduce Valentino’s beauty universe during one-to-one remote activities.
Y Tú Website
UI Design
UX Design
Art Direction
Y Tú is a company specialized in the installation of custom photovoltaic systems for businesses.
New to Spain but backed by decades of expertise, Y Tú creates solar systems tailored to fit seamlessly into any setting, from rooftops and wide-open fields to parking spaces. The company oversees every aspect of the process, including system design, installation, monitoring, and maintenance.
the challEnge
The client needed a website that could effectively showcase their solar panel installations and offerings while reflecting their unique brand identity and marketing objectives.
The goal was to create an interface and user experience that felt both editorial and aesthetically refined, striking a perfect balance between clarity, functionality, and their distinctive tone of voice.
the solution
We developed a website that combines visual storytelling with a seamless user experience, featuring real projects with real clients to build trust and credibility. Every page was carefully designed to highlight Y Tu’s solar solutions, providing users with an engaging and intuitive journey into the world of self-consumption energy. To ensure consistency and scalability, we created a robust design system that supports a wide range of content types, from videos and images to carousels and text.
This modular approach allows the client to easily build new pages while maintaining visual harmony across the platform. The website, has been celebrated within Best Corporate Website Designs, seamlessly represents the brand both editorially and aesthetically while inspiring users to explore Y Tu’s offerings in a unique and purposeful way.
RESULT
The new website successfully elevated Y Tu’s digital presence, offering a cohesive experience that aligns with their brand and business goals. By combining a strong design system with engaging content, we enabled the client to showcase their solar solutions with clarity and impact.
The platform now empowers users to explore projects, understand offerings, and connect with Y Tu effortlessly—driving both engagement and conversions.
Ephoto website
Rebranding
UX / UI
Custom dev
Ephoto specializes in creating high-quality visual content that drives engagement across e-commerce, B2B, and advertising channels.
With 13 years of expertise in photography, video, and 3D CGI, Ephoto offers hands-on production support, and crafts captivating visual identities that empower businesses to stand out.
THE CHALLENGE
Ephoto sought a complete transformation of its brand identity and digital presence to better align with its evolving vision and market positioning. The challenge was to reimagine the brand while keeping its recognizable logo at the forefront.
We introduced a refreshed identity with new colors, typography, and a detailed brand manual, complemented by an
enhanced company profile that truly reflected Ephoto’s expertise and innovative soul.
Alongside this, the website was fully redesigned, combining a refined UX and UI to deliver a seamless and visually engaging user experience. The result balanced familiarity for existing clients with a bold, modern look to attract new opportunities.
Creative direction
Our creative vision for Ephoto was inspired by the concept of iridescence, where the dynamic interplay of light and color symbolizes the brand’s innovative and fluid approach to digital content creation. This concept informed every aspect of the project, highlighting creativity, energy, and forward-thinking design while effectively communicating Ephoto’s unique blend of artistry and technological expertise.
Old homepage
New homepage
result
Through multiple review phases, we designed and prototyped the entire website and design system, to finally develop full custom both front-end and WordPress backend. The result is a dynamic, user-friendly website that showcases Ephoto’s expertise and reinforces their leadership in digital content production.
Valentino
Valentine's Day 2024
Digital gift
3D model
Develop
Valentine’s Day, celebrated on February 14th, is a global festivity dedicated to love and romance.
During this special day, when couples and loved ones take this opportunity to celebrate their bonds, making it a day filled with joy, warmth, and the spirit of love, Valentino wants to celebrate client's affection by sending them a digital gift.
THE CHALLENGE
Client’s request was to design and develop a digital experience dedicated to top clients to make them explore a selection of products.
We started exploring few concepts and pitched them to Valentino Digital and Brand Teams.
The select concept celebrates the art of courtship. Valentino gifted customers with a box of chocolates accompanied by a love note. The chocolates were crafted in 3D, with each piece representing a specific product that the brand aims to promote.
APPROACH & RESULT
We took care of the User Interface and then of the Dev phase, managing two different domains to create a tailored experience for users belonging to a Chinese boutique and for those in the rest of the world, each showcasing diverse products.
The love letter welcomes the user, who selects their gender and then views the 3D gift. By tapping on a chocolate shaped to resemble Valentino’s iconic Stud, clients can savor a different mood of love and discover the corresponding product.
This web app successfully supported the sales department in stimulating top clients worldwide to make purchases.
Uniting
Corporate website
Develop
Corporate website
Uniting stands as a corporate Collaborative Ecosystem, that holds together 5 Units specialized in Marketing and Communication
Established in 2019, Uniting offers a dynamic multi-collaboration model that supports brands facing complex challenges with creativity and innovation. Tailored to the unique needs of each client, units collaborate closely, fostering a synergy that not only ensures efficiency but also unparalleled expertise.
THE CHALLENGE
With a new, captivating brand identity aligned with the group’s positioning and strategy, it became essential to develop a website that effectively showcases Uniting’s offerings and its realtionship with the five specialized units: All, Kiwi, Flu, aBit, and Freshhh.
We have been engaged in the redesign project for the new website, working closely with Uniting’s marketing team, who handled content production. Our task was to advance the initial concept by designing components and modules that meet the requirements of each page and by building an interactive prototype to effectively gather feedback.
Approach & results
Together with Uniting’s team, we defined all customization logics and began the development phase.
Based on the client’s needs, we created a full custom WordPress template, providing extensive possibilities for modification and continuous updates, while maintaining a modern Ul and engaging animations.
We have been responsible also for the implementation and customization of several plugins, such as Hirehive to showcase open roles and manage job applications.
The result is a corporate website that seamlessly integrates formal and informal elements, embodying the vision and mission of the entire group and highlighting the strong connection with its five specialized units.
Valentino
Party Collection 2023
Art direction
3D model
Develop
2024
Renowned for its flawless craftsmanship and iconic style, Valentino embodies timeless elegance and luxury.
As happens every year, also in 2023 by the end of November, Valentino unveiled The Party Collection, enchanting fashion enthusiasts across the globe.
THE CHALLENGE
Valentino’s Digital Team asked us to develop a digital catalog for their 2023 Party Collection, showcasing handpicked items photographed at the prestigious Place Vendome Palace in Paris. The aim of this initiative was to captivate clients’ interest and guide them towards a personalized shopping experience with boutique advisors.
Thanks to our ongoing collaboration, we presented an immersive concept: a virtual exploration of the Place Vendome palace. Users could step inside the 3D Palace through its windows to access the party and discover the entire collection room by room.
APPROACH & RESULT
As we were responsible for both design and development phase, we collaborated with a 3D artist to craft the Place Vendome model and engaged a 3D front-end developer. Leveraging WebGL and Three.js technology, we handled 3D graphics, lighting, cameras, and interactions. Meanwhile, we focused on UX/UI design, emphasizing interactions and integrating key conversion points to ensure a memorable and seamless experience.
The Palace is immersed in an evening atmosphere, where users’ attention is captured by its illuminated windows.
It’s just by touching them, that users can unlock the Party Collection, and explore diverse galleries of videos, photos, and copylines. Users can bookmark their favorite pieces, download or share them, and access to the online shopping experience by selecting their preferred Valentino boutique.
