Verified by GS1
UI Design
Development
Accessibility
Verified by GS1 is one of the services provided worldwide by GS1 global network, the entity behind the most widely used supply chain standards in the world.
They provide the fundamental tools and services that allow businesses to identify, capture, and share information, ensuring transparency and efficiency across the supply chain.
THE CHALLENGE
The objective was to shift from a standard institutional presentation to a conversion oriented tool for the “Verified by GS1” service. We started deep diving into GS1’s existing B2B materials to understand complex technicalities, which might seem boring for a general public, to then figure it out how to translate specifications into a clear “risk vs. reward” engaging narrative.
Our challenge was to position Verified by GS1 as a dual-path ecosystem, integrated with other GS1 tools to generate specific value for two distinct targets: Brand Owners & Sellers on one side, and Marketplaces & Retailers on the other. Additionally, the project required adherence to digital standards: we had to design an immersive sales tool that satisfied accessibility requirements.
Institutional approach
Sales approach
APPROACH
We responded to the dual-target requirement by designing a modular frontend on a custom WordPress CMS. This smart architecture enabled us to use the same layout components to tell two different stories: content, testimonials, and video assets dynamically shift to address the specific needs of Brand Owners or Retailers without duplicating development efforts. To prove the service’s effectiveness, we integrated Verified by GS1’s APIs directly into the page, allowing users to test the service in real-time, checking a GTIN to instantly access verified data.
Visually, we evolved GS1 institutional identity with a “playful twist,” crafting videos and animated illustrations to highlight ecosystem’s key elements. Throughout development, we aligned UI choices with WCAG 2.1 Level AA standards, optimizing the code for keyboard navigability and focus visibility to ensure the experience remained inclusive without sacrificing engagement.
RESULT
We delivered a scalable, dynamic sales platform that successfully bridges the gap between technical data and commercial value. The site offers a tailored experience where every user finds relevant answers without getting lost in technicalities.
The final output is not only a proficient converting sales tool but also a technical success: an independent audit confirmed that the site achieves a great level of inclusivity for such a visually rich interface, proving that engagement, design, and accessibility can seamlessly coexist.
