Ineenos
UX/UI
Shopify
Ecommerce
Art Direction
Development
iNEENOS. is a cosmetic brand built on a radical idea: skincare that gives a second life to nature. By upcycling fruits and vegetables
More than cosmetics, iNEENOS. is a holistic vision of beauty: simple routines, complete rituals, and an essential link between inner well-being and environmental responsibility.
THE CHALLENGE
iNEENOS needed to differentiate itself in the crowded cosmetics market while communicating an innovative positioning: effective skincare that values sustainability, circular economy, and conscious beauty.
The brand also had to boost conversions and overcome the “scam effect” of an unreliable digital presence. The old site lacked reviews, product storytelling, and a sales strategy. The real challenge was to build credibility and a scalable content system to support launch and growth.
Before
After
Before
After
APPROACH
We initiated the project with a thorough UX/UI audit to identify structural gaps and content deficiencies. Our first step was to enrich product information, developing complete and engaging descriptions and integrating review systems.
We then focused on clarity, defining a strategic content design to highlight the core Unique Selling Proposition: making the product refills and the use of upcycled materials immediately visible. Concurrently, we executed a complete overhaul of the site architecture to ensure an intuitive user journey. This combined strategy delivered structural clarity and a compelling brand narrative, simplifying the user experience from discovery to purchase.
RESULTS
The comprehensive strategy combining UX clarity, refined UI, and a focused content narrative yielded immediate and substantial commercial results. The new e-commerce proved to be significantly more effective at converting visitors into engaged users.
Increased Intent: The improved UX/UI and content clarity made products more appealing, boosting the Add to Cart Rate by 39.80%.
Sales Explosion: This effectiveness translated directly into sales, with the overall Conversion Rate soaring by +733% (from 0.03% to 0.25%). This dramatic shift resulted in a +179% in total Transactions.
October 2024 (Pre-Redesign) vs. October 2025 (Post-Redesign)
