Perched above Montepertuso, Antalia Boutique Hotel embodies luxury, framed by sweeping sea views and Mediterranean serenity.
From brand identity to digital presence, our vision centered on translating tranquility and refined hospitality into an immersive online experience
THE CHALLENGE
Antalia sought a full digital transformation: a website capable of echoing its boutique charm, exclusive amenities, and gastronomic experiences, while communicating prestige without pretension.
The objective: deliver a digital showcase that speaks to discerning travelers and elevates Antalia beyond standard hospitality messaging.
APPROACH
We grounded the project in Antalia’s essence: tranquility, exclusivity, and connection to the Amalfi Coast, crafting a logo that captures the iconic silhouette of Positano. Our narrative arc placed suites, dining, and curated experiences center stage, while voice and visuals reflected Mediterranean refinement.
Content strategy aligned storytelling with SEO, structuring pages around key services: elegant rooms with sea views, gourmet dining experiences (like Chic Mama restaurant and wine tastings), exclusive beach club access, and unique events like the Clicquot picnic or cooking classes
CREATIVE DIRECTION
The visual design reflects Antalia’s identity: clean lines, generous white space, and a palette drawn from Mediterranean tones: sea-blues, white stone, olive, and terracotta.
Typography is elegant and modern, complementing editorial layouts that combine imagery and storytelling. Imagery showcases sea-facing suites, chic bar moments at sunset, and sensory dining experiences, creating a site that feels like a window on Positano’s beauty.
DEVELOPMENT
We implemented a completely responsive front-end, ensuring the site performs beautifully across devices, vital for travelers browsing on mobile from the Amalfi Coast.
A custom CMS empowers the hotel team to update suites, seasons, experiences, and event offerings with ease. Fast load times, smooth animations, and adaptive layout support an experience that mirrors Antalia’s refined hospitality.
All development choices, from image optimization to navigation design, were made to support performance, scalability, and clarity.
RESTAURANT
Adjacent to Antalia Boutique Hotel, Chic Mama offers a dining experience that blends gourmet cuisine with vibrant entertainment on the Amalfi Coast. In creating its visual identity, we maintained a clear connection to Antalia’s brand, reflecting their proximity and shared sense of refinement, while introducing a distinct palette and a touch of playful elegance.
The logo retains the harmony and minimal precision of Antalia’s mark but evolves with warmer, more dynamic tones and subtle decorative accents. This “chic” twist elevates the restaurant’s personality, distinguishing it as a destination for elevated dining and nightlife, yet still part of the Antalia world.