Customer experience
Product design
UX / UI
New to Spain but backed by decades of expertise, Y Tú creates solar systems tailored to fit seamlessly into any setting, from rooftops and wide-open fields to parking spaces. The company oversees every aspect of the process, including system design, installation, monitoring, and maintenance.
the challEnge
The client needed to develop a digital service that would guide users through the entire process of configuring and creating a solar energy system online. The platform had to simplify every step, making the project phases and proposal clear and easy to understand. This type of experience allows the brand to reduce commercial costs while providing greater transparency and clarity to customers, particularly in terms of offerings.
The client’s idea was to make users almost entirely autonomous after receiving an initial cost estimate on the public website. The goal was to enable them to configure and create the entire system independently, while also providing a way to monitor project steps. This was achieved through a single platform designed for the exchange of information and documents between the brand and users.
the solution
To approach a project of this scale, we conducted several design thinking exercises during an online workshop with all Y Tú team stakeholders. This allowed us to define the customer journey, identify users along with their needs and concerns, and create an experiential flow that would help the brand be more effective in sales while ensuring users could navigate the entire process without feeling lost, minimizing their cognitive load as much as possible.
We then developed wireframes guided by a clear timeline, featuring interactive areas for document uploads or parameter adjustments, and a constant recap section to keep project data visible and updated dynamically.
The entire system adopts a modular, block-based approach, ensuring simplicity and ease of use despite a complex workflow.
We successfully created a block-based, ergonomic experience that is clear and easy to use, even for inexperienced users. The platform enables the brand to seamlessly manage all project phases while serving as a single point of contact for documents and project updates.
The project was also developed with an almost fully responsive design, allowing users to track progress even on the go. Additionally, we built a distinctive design system that is reliable, scalable, and ready to support future developments of the platform.
Thanks to this online configurator, Y Tú can streamline its sales process, reduce operational costs, and improve customer satisfaction. The platform empowers users to independently manage their projects while providing the brand with greater control, efficiency, and transparency throughout all phases.
